Hey ,

Have you been keeping up with this year's Olympics? The athletes have taken the fun to a whole new level by giving us an exclusive, behind-the-scenes look on TikTok. 

In this edition, we cover:

• Why TikTok is the untapped goldmine for marketers
• Samsung's Olympic Marketing Success
• Google's new AI feature
• How does Meta keep breaking records?
• Snapchat just hit 850 million monthly users 

Read on!

📱 Why TikTok is the untapped goldmine for marketers

Are you leaving money on the table with your TikTok strategy? Our latest report reveals shocking insights that will transform your approach:

• TikTok is undervalued by a staggering 22X in traditional analytics. Imagine the growth you're missing!
• Discover how TikTok outperforms ALL major channels in new customer acquisition, driving 70% of purchases from fresh faces.
• Learn why TikTok's ROAS skyrockets by 217% during peak seasons, and how to capitalize on it.
• Uncover the strategy that top brands use to achieve 1.5X better performance.

Our Ultimate TikTok Playbook is packed with actionable insights, expert tips, and data-driven strategies to supercharge your TikTok performance.

Ready to dominate TikTok and skyrocket your eCommerce growth?

🏅 Samsung's Olympic Marketing Success 

Samsung's "victory selfie" campaign at the 2024 Paris Olympics has yielded impressive results, driving a 23% sales increase for its Galaxy Z Flip6 smartphone in a single day.  

By placing their devices in the hands of medal-winning athletes and distributing them to nearly 17,000 Olympians, Samsung created a powerful, organic marketing platform.  

This strategy not only boosted immediate sales but also enhanced long-term brand consideration.  

The campaign's success demonstrates the effectiveness of authentic, moment-driven marketing in high-profile events, offering valuable insights for maximizing sponsorship ROI through creative product integration. 

🔍 Google's Got Game-Changing Moves!

Ever thought searching could get a serious upgrade? Google just rolled out AI features that’ll transform how we discover products. Imagine comparing items side-by-side without opening a million tabs! 🛒✨  

Plus, you can now search based on what you see on your screen—talk about next-level convenience! 

These updates are all about keeping Google front and center in our search habits.  🔍💡 

♾️ What are the winning brands doing in Meta? 

We hear this question all the time – how do I get my approach to Meta right, especially given the huge place it takes in my channel mix?

1. Embed a measurement focused culture from day 1. 
   This will aid performance long-term.
2. Take advantage of Meta’s entire funnel. 
   We see brands who have achieved strong scale spending 23% in Awareness and Consideration on average.
3. Utilize Advantage+. Let the algorithm work its magic. 
   Meta see better optimized results for the group running at least some element of Adv+. 

Fospha sees this too. Digitally mature brands ($60m+ in revenue) spend 17% of budget in Advantage+. Download the full research here. 

🗞️ HEADLINES YOU CAN'T MISS 🗞️

🖐🏾 Fiverr Acquires AutoDS 

Fiverr snapped up AutoDS to boost their eCommerce game. This deal lets Fiverr tap into AutoDS's tools for dropshipping, making it a powerhouse for website development and eCommerce management. It's a smart move to dominate the market! 

👕 Fashion's e-commerce is evolving!  

Brands need to amp up personalization with AI, navigate Google’s cookie chaos, and ditch the Gen-Z vs. Millennial drama. Plus, keep an eye on China’s luxury slump and the rise of dupes.  

✅ Company pages on LinkedIn can officially get verified now 

This means brands can boost their trust factor with a simple gray tick. But don’t hold your breath; it’s a slow rollout. 

💰 The e-commerce payment market is on fire!  

With players like PayPal and MasterCard leading the charge, digital payments are taking over. As convenience reigns, the shift from face-to-face to online sales is unstoppable. Get ready for explosive growth ahead! 

💄 Beauty brands are shaking things up!  

Morphe's ditching UK stores for online sales, CeraVe's hitting Nigeria, Chanel's leadership is in flux, Guerlain's teaming up with Pucci for a chic makeup line, and Elemis is pushing sustainability. 

♾️ How does Meta keep breaking records? 

👻 Snapchat just hit 850 million monthly users  

While everyone’s buzzing about Twitter, Snap is quietly dominating with 432 million daily active users—almost double! 💥

Their ad revenue is booming, thanks to a 25% increase in content engagement. 

But here’s the kicker: growth is coming from emerging markets, not the U.S. or Europe.

With AI tools and a growing subscription base, Snap is positioning itself for a major comeback.