Hey ,

Welcome back! As the summer draws to a close, eCommerce is hotter than ever ☀️

In this edition, we cover:

• Just Spices' TikTok strategy was too hot to handle - leading to 143% higher conversions 😮
• YouTube + Shopify = better affiliate program for creators
• Netflix & Google team up to make Emily in Paris outfits...shoppable?
• Google's privacy lawsuit drama isn't over

Read on!

🌶️ How Just Spices perfectly seasoned their paid strategy with TikTok + Fospha 🤌

Google Analytics missed 98% of TikTok’s impact. With Fospha, Just Spices started making data-driven decisions rather than relying on guesswork.

The impact:

• Web visits from TikTok: Up 500% 📈
• Conversions: Jumped 143% 💥
• Blended ROAS: Surged 85% 🚀

If you want to learn how to use TikTok to your advantage this peak season, download our report here.

📈 YouTube expands partnership with Shopify to improve creator affiliate efforts

➡️ YouTube is offering creators access to thousands more brands through its Shopping affiliate program.

➡️Creators can earn more by tagging products in videos, while brands can reach wider audiences.

➡️The new Chrome extension improves product tagging for creators, making promotion easier.

➡️As the ad platforms race to grow their eCom presence, YouTube’s move aims to strengthen its own position in online shopping.

⁉️ Will every major retailer become an ad platform?

Forbes hypothesizes that by 2030, every retailer will need to become an ad platform to survive. And for good reason - rising competition, higher customer acquisition costs, and the end of third-party cookies are squeezing profit margins.

In an increasingly privacy-focused world, retailers are choosing not to rely on product sales alone for long-term viability.

The giants have started tapping into the ad revenue goldmine - Amazon, Walmart and Target are raking in huge sums from their growing ad business.

The ad business is increasingly attractive - AI-driven personalization is making ads more relevant, scalable and profitable.

📱 Achieve top tier TikTok creative with 3 approaches

Optimizing TikTok performance isn’t easy. Brands love the platform’s eager-to-buy audience, so there’s a lot of competition.

But with top tier creative + accurate measurement, it’s hard NOT to succeed on the platform. Top strategies:

> Leverage trends even beyond their typical lifespan, if it resonates with your brands
> Create platform-native content tailored to TikTok’s micro-culture
> Prioritize organic-looking ads

Fospha’s Ultimate TikTok Playbook is your one-stop shop for TikTok excellence – download it here. 

🗞️ HEADLINES YOU CAN'T MISS 🗞️

🚨 Court resurrects Google’s privacy lawsuit over tracking 

A federal appellate court has revived Google’s tracking lawsuit – alleging that Google collected users' IP addresses and browsing data without proper consent. This ruling could impact marketers by increasing scrutiny on data collection practices and emphasizing the need for clear, user-friendly privacy policies.

💻 3 ways to optimize your Display advertising 

 Search Engine Journal’s new guide is a tell-all on every type of Display ad and its benefits. 3 top tips on maximizing their performance include: using responsive ads which fit various placements and devices; designing visually compelling ads and refining them through testing different CTAs & headlines; regularly monitoring performance and adjusting based on data.

👶 It’s official – Gen Alpha think YouTube is cooler than Netflix 

YouTube has leapfrogged Netflix to number 1 in a study of the 100 Coolest Brands for Kids & Teens. It’s no surprise that Gen Alpha is increasingly gravitating to YouTube for everything from entertainment to news to community. Their other favourite brands? Those offering depth and breadth of content - YouTube, Netflix, Nintendo and Disney all earn places in the top 10.

📺 Amazon introduces self-service TV ad platform for SMEs 

 Amazon's new self-service ad platform, Sponsored TV, is democratizing TV advertising for SMEs. It allows businesses to run streaming TV campaigns on Twitch and Fire TV apps with cost-efficient controls.

🔴 Is Reddit poised to launch its own search ads business? 

Reddit recently announced Jyoti Vaidee (ex-Google) as its new VP of ad product. Reddit has the foundations for a lucrative ad business - its users search for authentic content, presenting a ripe opportunity for targeted ads. The platform also excels in contextual keyword targeting, aligning ads with user interests. For marketers, this means new opportunities to target high-intent users, potentially poising Reddit as a significant player in search advertising. 

🆕 Netflix & Google herald a new era of advertising – shoppable streaming

👉 Netflix and Google have teamed up to make the new season of "Emily in Paris" shoppable.

👉 Viewers can use Google Lens to scan outfits from the show and find similar items online.

👉 This integration includes shoppable pause ads and 15-second commercials within Netflix’s ad-supported plan.

👉 It marks Netflix’s first co-branded pause ads and expands its ad-supported tier, which has already seen significant growth – watch this space 👀

🎖️ How to win at peak season