Hey ,

Stop Crying Your Heart Out over marketing attribution...Live Forever with accurate measurement!😉💪

The results are in on A LOT of eCom stats this week:

> 67% of marketers consider marketing attribution their most exciting business opportunity
> TikTok ad revenue is projected to reach a colossal $35b by 2026
> The future of eCom is digital - by 2026, it's projected that online platforms will account for 70% of global ad spend

Let’s dive in! 

📊 Advanced measurement is a top priority for marketers

Digiday just released their State of Ad Creative report - revealing that 67% of marketers consider advanced measurement their most exciting opportunity of the year.

Given how severely Google Analytics undervalues almost every channel (Pinterest is worst affected - getting 110X less credit than it deserves), we have to agree.

Accurate measurement is a superpower, giving you an immediate view into an iceberg-sized, never-before-seen resource of insights.

You can utilize these insights for decision-making from day 1 - making changes that transform your blended performance and your bottom line.

Take note marketers - is measurement number 1 for you? 😜

🤔 What we know about the latest Google algorithm update👇

 On 15 August, Google released its August 2024 core update to Google Search, designed to improve results by showing the most popular content first.

However its impact is still unclear, with a persistent ranking bug causing search volatility. Early signs show some sites, previously hit hard by the September 2023 helpful content update, aren’t yet seeing full recoveries.

This update could bring positive changes—or further setbacks—for affected sites. Marketers need to monitor traffic closely. 

Just Spices turned up the heat on their paid strategy with Fospha – here’s how 🔥

What happens when you optimize your marketing mix based on solid data?

Just Spices found out, and the results are impressive:

• ROAS increased by 85% 📈
• CPA reduced by 50% 📉

Their strategic reallocation to TikTok led to June 2024 becoming their most efficient month since April 2023.

Click here for the full case study.

🗞️ HEADLINES YOU CAN'T MISS 🗞️

📍You should be leveraging these new Pinterest trends

There’s rising interest in nature-inspired fashion, bold beauty choices like "Honey brown curls," and trending home décor like "green home décor." Searches for like leopard print jeans and pistachio butter are skyrocketing. We know ad platform algorithms LOVE trends – marketers should be utilizing this trend data to align promotions with customer interests. 

📺 Netflix still has a long road ahead to get advertisers on board 

In the face of Amazon, Netflix's ad business is facing threats from competition and scalability challenges. Despite a 150% surge in ad revenue, Netflix's high costs and limited ad reach are deterring many advertisers. Netflix is now focusing on impact over reach, betting on programmatic ads and high-profile content to attract marketers.

💂 UK shoppers more likely to have subscriptions 

In a study covering all regions of Europe, the UK has come out on top for adoption of subscription services. >1/2 of UK, German, and French shoppers now pay for at least 1 subscription service. Value for money drives UK and German subscriptions, while discounts appeal in Benelux.

📱Global shopping app installs up 61% in H1 2024

This rise was driven by shopping holidays, but Asia Pacific (APAC) saw a 9% decline. APAC's growth in partners per app offsets this drop, while Latin America and MENA regions lead in install growth. Advertisers with a presence in APAC should instead focus on creating efficient user journeys and partner integrations.

📈 Marketing data security threats are rising

KPMG's latest report highlights the need for proactive data-security practices to prevent breaches, especially as marketers leverage AI and first-party data for personalized campaigns. 84% of CMOs are concerned about AI’s impact on data security, especially as traditional targeting methods decline. Failure to do so can damage brand reputation.

😮 Global ad spend forecast to top $1trn in 2024 as social media outpaces search

👉 This projection by WARC would mark the strongest growth in 6 years.

👉Digital platforms like Alphabet (Google), Amazon, and Meta dominate, capturing nearly 70% of incremental ad dollars over the past decade.

👉 Social media outpaces search, with $241.8 billion in 2024 ad spend, driven largely by AI.

👉By 2026, online platforms will account for 70% of global ad spend - showcasing that digital truly is the future of advertising.

💥 TikTok ad revenue projected to hit $35b by 2026 

➡️ WARC’s latest data also reports that TikTok's ad revenue is projected to hit $23b in 2024, growing 19% YoY.

➡️ While still behind Facebook and Instagram in total revenue, TikTok's growth rate outpaces both.

➡️ A Fospha study found TikTok excels in new customer acquisition, driving 70% of new sales. During peak shopping periods, TikTok's ROAS improved by 106%, highlighting its effectiveness in upper funnel activities.

➡️ For optimal performance, the report recommends brands adopt a full-funnel strategy, allocating more budget to Awareness and Consideration stages, aligning with TikTok’s algorithm.