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Hey ,

Welcome back! We're so pleased to see you again.

In this week's edition:

You're invited to our creative workshop - join Fospha + TikTok + Shook Digital to learn the secrets behind creative optimization and measuring ad performance
Amazon Prime Day makes a splash with marketers...
X is making changes off the back of falling advertiser investment
Snap & Meta debut new features for advertisers

Let's dive in!

Fospha x Shook x TikTok Webinar - web preview

Master the art of scaling creative strategy for peak season 🛍️

The annual shopping is surge underway, and it’s important to stay ahead of the curve.

For anyone looking to level up your creative this year, you’re in luck.

Join Fospha, Shook Digital, and TikTok for a live discussion on scaling your creative strategy to build high-performing campaigns for peak shopping season.

💻 Webinar: Scaling a Creative Advantage: Data-Driven Strategies for the Shopping Surge

📅 Date: Thursday, 17 October 2024
🕒 Time: 11 AM BST

We’ll cover:

How to scale your creative strategy successfully to tackle shopping season surge
Why data-driven strategies are key to boosting campaign performance and inform creative decisions
How to leverage TikTok's data-driven analytics and wide audience engagement to create content that converts

Secure your spot now – don’t miss out on these free insights!

REGISTER NOW

Nail the Q4 rush with Google’s retail guide 🚀

Google’s official Retail Holiday 2024 checklist is here to help brands avoid costly oversights before the Q4 rush.

This essential checklist helps ensure Q4 retail success, highlighting often overlooked optimizations that could save thousands.

Key takeaways include:

Target relevant customer segments with personalized content
Optimize channel spend with Google’s AI to drive traffic and increase conversions
Increase omnichannel focus by integrating both online and in-store experiences
Provide accurate, timely information to boost shopper confidence

🛍️ Brands kick off holiday promotions with Amazon’s fall Prime Day

👉 Amazon’s fall Prime Deal Days have posed an exciting opportunity for many DTC brands to kick off their fourth-quarter promotions.

👉 Brands use these 48-hour strategic windows to tease the rest of their seasonal campaigns while also rewarding early holiday shoppers before the upcoming shopping surge.

👉 With more and more brands looking to sell through Amazon Prime Day, it signifies the growing potential for new customer awareness and acquisition ahead of peak season.

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🚀 In case you missed it 🚀

(last week’s most popular article)

Exclusive DTC expert insights on profitable customer acquisition 🚀

Last week, we sat down with TikTok, Seraphine, and Neon Growth to discuss all things peak season and BFCM strategy.

Our speakers uncovered the key ways they scaled multi-million-dollar DTC brands successfully and scaled their customer acquisition ahead of peak.

If you missed the webinar, you can still get access to the full recording to unlock more insights!

ACCESS WEBINAR INSIGHTS

🗞️ HEADLINES YOU CAN'T MISS 🗞️

🔎 Amazon makes holiday shopping easier with new visual search updates
Amazon's visual search feature is growing in popularity - with a 70% YoY increase in usage. New features include allowing shoppers to view previous orders, request product updates and see product details. Although a lot of shoppers still rely on text-based searches, this introduces a lot of potential for brands looking to grow and tap into the increasing popularity of visual search.

👻 Snap tests 2 new ad placements for enhanced engagement
Snap has revealed two new ad placements on the platform: Sponsored Snaps and Promoted Places from SnapMap. Sponsored Snaps, launched with Disney, place full-screen ads in users' chat inboxes, while Promoted Places highlight local spots on Snap Map. These offer marketers high-engagement placements to drive visibility and local interaction.

❌ X removes ad revenue share from Creator Payments program
Amidst a fall in advertising investment, X is shifting its creator payment model from ad revenue share to a percentage of Premium user payments. Creators will now earn based on engagement with Premium subscribers, not ads. This change pushes creators to promote Premium sign-ups, potentially stabilizing payouts as X moves away from ad reliance.

👚 Retail to resale: market’s shift to a circular economy

The circular economy is reshaping retail, with resale, especially secondhand apparel, growing rapidly due to demand for sustainable, cost-effective shopping. For advertisers, this shift presents a major opportunity to connect with eco-conscious Gen Z and millennial consumers. Advertisers can leverage this trend to highlight brand commitments to the environment, appeal to deal-seekers, and ultimately drive brand loyalty in a competitive, values-driven market

📽️ Meta debuts image animation and video expansion enhancements
Meta announced some exciting new updates to their suite of ad creation tools. Meta’s new AI tools, including Image Animation and Video Expansion, let advertisers easily turn static images into videos. Enhanced Collections ads and creator collaborations further amplify reach. For marketers, this means more dynamic, cost-effective video content, longer ad shelf life, and deeper audience connections through authentic creator-driven campaigns.

web development _ online, website, internet, www, keyboard, mouse, wheelbarrow@2x

Short-term gains lead to $2B in lost revenue 😱

Interbrand’s 2024 Best Global Brands report reveals that overemphasis on the bottom-of-funnel has cost the top 100 brands $200 billion in unrealised revenue.

While Conversion objectives can generate short-term gains, a lack of focus on long-term strategy is costing some of the biggest global brands. Marketers should balance short-term tactics with long-term strategy to avoid missing out on growth opportunities.

📈 Leading brands investing in holiday eCom sales ‘outgrow competitors’

Brands that are growing 10% faster than the sector average are investing in more than $100M in e-commerce technology ahead of the shopping surge.

New research from McKinsey & Company reveals that more than 40% of leading brands secure over 10% of their total annual eCom revenue during the Q4 peak shopping period, while 25% of lower-growth brands will choose to opt out.

McKinsey claims that BFCM will see an even greater uptick to 68% of brands increasing their eCom spend, with a quarter of those spending over 25%.

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