Hold on to your horses! This week, dive into the secrets behind a winning social commerce strategy, Netflix's new plans for advertising, and Amazon Alexa's big AI makeover.
How's it going? We've got a lot to dive into today, so strap in:
3X your ROAS with this one free resource 👀
How to build a winning social commerce strategy
Kantar Media sold for $1 billion
Amazon's Alexa gets an AI makeover!?
Quantity vs. quality in creative testing ... 📊
Let's go!
Unlock 218% higher ROAS with this one strategic move 😱
Brands who invest in the upper funnel see 3X higher ROAS than brands spending less...
Fospha's CEO Sam reveals the value of Awareness & Consideration for maximizing returns.
Reaching a wider audience and creating new demand is key for sustainable growth.
But too often, brands overemphasize lower-funnel conversions due to the difficulty of measuring upper-funnel impact in a privacy-first world. Don't fall into this trap!
Prioritize full-funnel measurement tools like Fospha to help reveal the growth potential of the upper funnel.
Hear Fospha speak: unlock strategic growth with social commerce 📈
TikTok Shop took the reins as a key player in the social commerce scene in 2024.
As the landscape continues evolving, creators and brands are shifting focus to new strategies and platforms that continue to drive growth.
Hear Fospha's VP of Growth Jamie Bolton speak alongside industry experts from adQuadrant, ShipBob, Feedonomics, Superfiliate, in a live session where they'll share actionable insights, proven tactics, and key takeaways from TikTok Shop’s impact.
Full funnel strategies and benchmarks for sustainable growth 🚀
Fospha's Growth Accelerator Guide is the only resource you need to crafting a profitable, full-funnel marketing strategy set for success in 2025. 👏
We’ve analyzed tens of billions of dollars in ad revenue from leading brands to tell you where to spend, how much to spend, and what to avoid. And guess what - we’ve put it into one report.
Fospha’s full funnel measurement reveals the true value of your cross-channel marketing efforts, so you never fall victim to the CAC trap again.
💸 Kantar Media sold for $1bn amid rapid demand in measurement
Kantar Media has been acquired by private equity firm H.I.G. Capital, reflects the increasing demand for sophisticated measurement solutions in a rapidly evolving media landscape. The move underscores the greater opportunity and growing demand for private equity firms to provide measurement solutions to an ad industry still coming to grips with rapidly evolving tools.
🎬 Netflix's next phase of advertising growth to commence
Netflix is making big moves in advertising, exceeding its ad-revenue goals and seeing strong sign-ups for its ad-supported plan. The streaming platform's latest earnings call boasted 19 million new subscribers over Q4, setting a new record high. Netflix is continuing their shift towards as a major player in the digital ad space, with its ad-supported tier expected to see significant growth in 2025
📦 Meta rolls out 'Breakthrough Bonus' program for creators
Meta is set to reward top creators with a new Breakthrough Bonus program, offering up to $5,000 per month for three months and access to exclusive benefits. To qualify, creators must be US-based and have an existing presence on a third-party social platform. This program is designed to support creators and encourage them to continue producing high-quality content.
🤖 Amazon's Alexa to relaunch as an AI agent
Amazon is preparing to relaunch the Alexa voice assistant with advanced generative AI abilities, capable performing a wider range of tasks and improving its question-answer functions. Technical challenges such as response reliability, speed, and the challenge of minimizing "hallucinations" from the AI model might slow the relaunch.
📳 X rolls out newest video tab for US users
X has now launched a dedicated video tab in the bottom function bar of the app, with US users now able to quickly access the platform’s full-screen immersive video feed. With the platform calling itself a "video first" platform, with video views in the app rising 40% year-over-year, the move aligns with its original content push and the increasing visibility of short-form content across other social media platforms.
Instagram shares algorithm insights to refine marketing strategy 📸
👉 Content distribution will prioritize watch time, likes, and sends, as well as consistent interaction with followers.
👉 To maximize organic reach, focus on creating high-quality content that resonates with your target audience, encouraging engagement and sharing.
👉 Promoting Instagram content across other platforms can also contribute to increased visibility.
Quality vs. quantity in creative testing: does it really matter? 🎨
The latest episode of the Marketing Operators podcast delves into finding the perfect balance of scaling creative volume and focusing on quality, emphasizing the importance of setting clear goals and deliverables.
Different creative strategies, from long-term investments in assets to diverse content approaches, can inform ____ approaches more granularly
The episode also touches on leveraging AI for customer experience and budgeting for creative production, examining how creative strategy evolves alongside business growth.
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