Hey ,

• Google Shopping gets an AI makeover
• Fospha's biggest NYC AdWeek and Shoptalk Fall takeaways
• Threads debuts mobile performance analytics
• Pop culture + Walmart = ultimate holiday campaign
• New Spotify playlist for advertisers?

Let's go!

Threads launches performance analytics for mobile 🧵 

Threads is now offering mobile analytics, allowing real-time access to post performance metrics like views, likes, replies, and audience demographics.

Insights can be reviewed for a 7 to 90-day period, replicating the same offering as the desktop app, but provides a clearer dive into individual performance metrics in real-time and across mobile devices

With 200 million monthly active users, Threads' growing momentum leaves brands with some room for future growth opportunities, especially given the challenges faced by rival platforms like X.

🌐 SOCIAL MEDIA SPOTLIGHT 📲

✈️ Our AdWeek and ShopTalk Fall recap!

💁 How to crack the Gen Z market (in a cool way) 

Brands are moving at the speed of culture to capitalize on an increasingly growing (and extremely trendy!) market demographic. 

Gen Z-ers are racking up more spend per capita than any other generation, signalling the need for marketers to continue exploring more ways to gain their loyalty.

Authenticity is key for brand collaborations. Brands prioritizing working with creators familiar with the target audience and the product offers a much more compelling narrative, that performs best with Gen Z.

🗞️ HEADLINES YOU CAN'T MISS 🗞️

👚 TikTok is helping creators sell their own custom products

TikTok is in the early stages of connecting creators with suppliers to help them produce and sell their own products on Shop, an initiative aiming to boost TikTok's presence in social commerce since the launch of Shop in the US in 2023. This opportunity could be very beneficial for smaller content creators and independent business owners in establishing their product line, which could lead to bigger direct pay outs.

🌐 Google Ads to hold data for up to 11 years 

If you want to hold on to any old data from Google, make sure to download it before November 13th. Google Ads has announced that it will be implementing a new data retention policy where all account data–including performance metrics, billing information, and historical reports– will now be kept for a period of 11 years. Most users won’t need to take any immediate action, but this change could affect long-term reporting and analysis strategies for some advertisers.

▶️ YouTube outlines new integrity measures in place ahead of US election

In an effort alongside Google's Threat Analysis Group (TAG), YouTube is rolling out new informational features on the platform in the lead up to the US election in 2 weeks, including voting reminders, snippets from authoritative news sources, and added transparency on candidate accounts. The new features aim to combat misinformation spread and other interference directly on the platform. 

🎧 Spotify to launch ad exchange in partnership with Trade Desk

Spotify is testing a new supply-side platform called Spotify Ad Exchange (SAX), aimed at enhancing its automated advertising services. According to Axios, the platform will allow Spotify to improve efficiency of ad spend for larger brands and increase revenue from SMEs. Their latest move is part of the platform's broader effort to expand into the ad exchange market.

📦 Walmart debuts a pop culture-heavy holiday campaign 

Over a third of consumers to reject Chrome's third-party cookies

Report: Is AI taking the user out of the brand experience?