Dive into secrets to scaling Snapchat profitably, the importance of MMM as a key marketing strategy, and how brands are gearing up for the busiest period of the year.
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Welcome back!
 
One week until Black Friday... here's another roundup to help you prepare:
  • The only guide you'll ever need to scale Snap! 👻
  • Boost your channel revenue growth by 13X?!
  • Measurement strategies marketers are prioritizing in 2025
  • Instagram to offer "algorithm resets"
  • Google Lens' new shopping assistant 👓

Let's jump in!
    Snap Playbook Banner (1940 x 647)

    Scaling smarter with Fospha's Ultimate Snapchat Playbook! 👻

     

    Discover smarter scaling, sharper strategies, and untapped growth opportunities with Fospha’s Ultimate Snapchat Playbook. Packed with actionable insights, it’s your shortcut to Snapchat success.

     

    Download to learn:

    • How to set up effective, privacy-safe measurement for Snapchat campaigns
    • Proven strategies to launch and scale your Snapchat ads.
    • Full-funnel tactics to keep costs low and ROI high.
    • Real-life success stories from top-performing brands.
    DOWNLOAD THE PLAYBOOK!

    📝 WISDOM OF THE WEEK ✒️

    Scaling Creative Webinar Clips
    TikTok's Brand Partnership Manager, Cathy Doyle, unpacks how brands are truly succeeding on the platform into peak season and beyond.
     
    She identifies that creative and measurement are the most important factors brands should be focusing on, and how adopting full-funnel measurement partners like Fospha help to unlock scalable growth on TikTok.
     
    📌 Check out the full video on our LinkedIn page, or watch the full webinar recording to get more insights from our expert speaker panel!
    Seraphine-1

    How Seraphine unlocked profitable growth with Pinterest ✨

     

    Seraphine, a leading maternity brand, uncovered the real value of Pinterest and its massive growth potential by working with Fospha. By scaling channel spend by 590% YoY, they achieved incredible results:

    📈 13X increase in channel revenue
    💸 50% improvement in CPA
    🚀 96% higher ROAS

     

    Fospha's full-funnel measurement helped diversify Seraphine's channel mix, revealing opportunities to scale more profitably and efficiently.

     

    Read the full case study here!

    🌐 SOCIAL SPOTLIGHT 📱

    🔎 MMM is prioritized as key ad measurement strategy for 2025

     

    EMarketer's H2 ad trends survey shows that marketers are prioritizing advanced measurement strategies for 2025, focusing on MMM capabilities, incrementality, and working with third-party measurement partners to achieve strategic and optimized growth. Will Post dives into the findings of the survey on LinkedIn:

    eCom Marketer - Social Spotlight Will Post

    #Marketers are writing their wish lists, checking them twice…and an upgraded measurement solution is topping the charts for 2025! 

    EMARKETER says that improving MMM capabilities is a top priority for marketers as they look to upgrade their measurement strategies.

    In case you missed it 🚀

    (last week’s most popular article)

    security _ lock, key, login, safety, protection, padlock, locked, unlock@2x

    How to optimize digital ads for creative effectiveness 💪

     

    Looking to level up your creative campaigns?

     

    Kantar and Marketing Dive's latest infographic aims to help agencies and brand clients elevate the creative effectiveness of their digital advertising.

     

    Download now to learn more about:

    ➡️ The benefits of creative and effective ads

    ➡️ How creative quality impacts ad effectiveness

    ➡️ Four strategies to boost digital creative effectiveness

    🚥 BEFORE YOU SCROLL...


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    HEADLINES YOU CAN'T MISS 🗞️

     

    👻 Snapchat rolls out first wave of 'Sponsored Snaps'

    Snapchat has launched Sponsored Snaps as its first ad type sent directly to users' DMs, starting with a campaign rolling out across the US to promote the new Wicked movie. Rolling out across the US this week, the test aims to evaluate its effectiveness and help brands engage Snapchat’s 443 million daily active users.

     

    📸 Instagram is testing "algorithm resets" for users on the platform

    Instagram is set to roll out a new feature allowing users to reset their algorithm in-stream, offering a refresh to the recommended content that users see on their feed. The new rollout also feeds in with Meta's broader aim of allowing users to receive "less personalized" ads, in keeping up with the regulatory demands of the EU and discussions around social media age limits.

     

    📊 Why marketing mix modeling will be crucial in 2025 (and beyond)

    Marketing mix modeling (MMM) is essential for marketers in 2025, offering data-driven insights to optimize strategies, allocate budgets effectively, and achieve measurable results. MMM provides a holistic view of marketing performance, enabling businesses to move beyond siloed, channel-driven approaches and focus on overall business objectives.

     

    🛍️ Consumers to spend $125B over Thanksgiving weekend

    A recent survey from ICSC finds that Thanksgiving weekend spending is projected to hit $125 billion, driven by Millennials and Gen X, with 57% of those surveyed saying their primary reason for shopping during the period is to find deals and discounts. Despite early promotions, Black Friday and Cyber Monday remain pivotal, as two-thirds plan to shop during this period. 

     

    👓 Google Lens shopping assistance for in-store and local shopping

    Google Lens can now check prices and inventory through point-and-shoot photo when shopping in-store, providing product details, reviews, stock availability, and price comparisons. This AI-driven feature supports beauty products, toys, and electronics at major US-based retailers, and aims to assist the 72% of Americans who use smartphones while shopping.
    Nest Commerce

    Going global in 2025: A seminar on international scaling 🗺️

     

    While Black Friday dominates eCommerce, forward-thinking brands are eyeing 2025. With UK economic challenges and growth opportunities in the US/EU, many ask: how can we reduce home market risks?
     
    Join Nest Commerce on December 5th for virtual panels on international scaling. Fospha’s VP of Growth, Jamie Bolton, is joined by Chubbies’ Preston Rutherford, and Organic Basics’ Yael Zwanziger to discuss ‘Breaking into the US market’.

     

    Find out more about the event here!
    TikTok (1)

    🎵 TikTok's holiday playbook reveals best strategies to win peak

     

    TikTok for Business just dropped their 2024 End-of-Year Playbook, covering all the key strategies brands should be implementing to drive more sales for the holiday period. Here's a quick rundown of the takeaways:

    👉 Take full reign of the influx of seasonal opportunities through TikTok

    👉 Focus on Retargeting to drive lower CPAs and higher ROAS

    👉 Creative is key in mastering engaging, high-quality campaigns
    D2C (2)

    Join the Fospha D2C Community

     

    Connect with like-minded professionals who share your enthusiasm!

     

    The community offers a platform to share insights, discuss challenges, and stay updated with industry trends. 

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