How Fospha makes it easy to forecast with Spend Strategist
TikTok's AI-powered ad promotion bots make a splash
Meta's Threads set to launch ads
Strap in & prepare for cookie depreciation 🎒
And much more. Read on!
📐 Forecasting with Fospha’s Spend Strategist Gives You Control Over Your CPA
Knowing when to invest is easy. Knowing WHERE is hard.
Bad attribution is making it hard to justify big budgets across Paid Social. This is why Fospha created Spend Strategist, a tool that uses historic data to predict the number of conversions you’d achieve at any given spend level.
Choose a target CPA and manipulate spend to meet this level, to finally gain control over your acquisition costs. The results have been huge for our brands so far. Some great case studies coming from this tool - it's how The Essence Vault confidently tripled (and more) their TikTok spend and grew their business by 20% in just a few months.
An example of what a brand might see in their Fospha platform:
📝 Meta’s Threads Expected to Have Ads This Year
Threads, Meta's text-based platform, is set to introduce ads sooner than anticipated, potentially offering a new advertising avenue for marketers.
Though details on ad integration remain vague, speculations suggest similarities to Partnership Ads on Instagram and Facebook. This move aligns with Meta's aim to expand its ad real estate and monetize Threads, despite being far from its one billion user target.
Fospha's role comes into play in analyzing the impact of these ads, potentially unlocking new avenues for audience engagement and revenue generation.
🆕 TikTok May Enable Brands To Generate AI Bots to Pitch Products
TikTok is exploring the integration of virtual influencers to promote brands and sell products, a strategy already successful in the Chinese version of the app. These AI-generated influencers could revolutionize marketing by pitching products via videos and live-streams.
Marketers anticipate the potential for increased sales but wonder if Western audiences will embrace these digital characters. Accurate measurement remains crucial to adequately assess the ROI of the feature when launched internationally.
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51% of British consumers believe being rewarded for loyalty should be a priority for brands, significantly surpassing their US counterparts (39%). Being offered good deals and incentives was the most meaningful intervention a brand could offer for 60% of UK consumers.
📈 New Data Reveals Recent Peak in Consumer Confidence CommonThread’s eCommerce Report highlights a peak in consumer confidence in March. The report also notes TikTok's improved ROAS, with a nod to TikTok Shop as an emerging opportunity.
🏃 Why Brands Must Move Fast to Keep Pace with Consumer AI Adoption With AI, brands gain insights faster, enabling more effective campaigns, content creation and budget allocation. GenAI's capabilities extend to reshaping retail experiences, empowering brands to cater to customers on a deeper level.
📷 Meta Shares Insight Into Instagram’s Revenue Performance, Providing New Growth Context
Instagram continues to gain dominance. Reportedly, Instagram generated around 30% of Meta’s total revenue in 2022. Which, if you were to extrapolate that into last year’s numbers, would suggest that IG brought in around $40 billion in ad revenue in 2023.
📊 Google and Meta Ace Boost From 'Improving Digital Growth Outlook'
UBS forecasts a positive outlook for digital giants Google and Meta, with double-digit growth projected for 2024, driven by increased consumer demand and ad spending.
Google's growth hinges on cost reductions or new revenue streams, while Meta benefits from expanding features like Reels and Advantage+. Meta’s advertising revenue could reach $34.6 billion in Q1, exceeding investor expectations.
🚫 Cookie Depreciation – Here’s How to Prepare
The death of third-party cookies heralds a seismic shift in marketing, challenging established tracking, attribution and targeting.
This article outlines a four-step plan: prioritize CRM cleanliness, maximize zero-party data collection, implement independent solutions, and explore server-side hosting.
Fospha's cohesive modelling combining click, impressions and zero-party data helps marketers emerge more resilient in a data-driven, privacy-focused future.
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