Get ready for a jam-packed roundup this week - here's what to expect:
It's earnings call week - massive results from Google, Reddit, Snap, Meta 👀
YouTube's leading Q3 ad revenue for Google
Why investing in upper-funnel boosts long-term sales
Netflix has entered their advertising era
Meta AI powers a new search engine?!
Let's dive in!
📝 WISDOM OF THE WEEK ✒️
Henry Linney, Performance Marketing Director at Seraphine, shares a few insights into how the brand is scaling up profitably and staying ahead of the competition by diversifying their funnel and channel mix.
🚨 Google, Snap, Reddit, and Meta uptick demand with Q3 earnings
Google (Alphabet), Snap, and Reddit all reported major surges in Q3 earnings, signalling solid spend efforts from brands ramping up for the holiday shopping rush.
Here are some of the key takeaways:
➡️ Alphabet, whose strong quarter was also powered by an AI-driven surge in its cloud business, was also fueled by gains in Google Search and YouTube ads revenue.
➡️ Reddit reported a 47% year-over-year increase in daily active uniques (DAUq), reaching 97.2 million, while the user growth helped increase ad revenue by 68% to $348.4 million.
➡️ Snap cited a total revenue increase of 15% YoY to $1.37 billion, with ad revenue increasing 10% year over year to $1.25 billion. Total active advertisers also doubled YoY.
➡️ Meta's revenue jumped to $40.6 billion, up 19 percent from a year earlier and above Wall Street estimates of $40.2 billion.
🌐 SOCIAL SPOTLIGHT 📲
▶️ YouTube Q3 ad revenue jumps up 12% to $8.92b
Google-parent Alphabet reports that YouTube's total ad and subscription revenue topped $50 billion over past 12 months for the first time. Fospha's VP of Growth, Jamie, dives into what this means for other growth channels and how Fospha's data backs these reports.
YouTube is Google’s new rising star. 🌟 Alphabet’s Q3 earnings call this week reported a massive ad revenue rise for the platform, up 12.2% YoY.
Fospha data supports this with a spend growth of 140% YoY, the second fastest-growing channel in eCommerce. It’s clearer now than ever that marketers are making bigger bets on YouTube's promising ad attention...
📺 Netflix taps new VP of advertising to scale up ad business
Netflix continues to prepare for the next era of advertising with their latest hire. The platform launched its initial ad plan in November 2022, and expects to reach critical scale for advertisers in countries with ad-supported plans next year. Netflix's ad membership grew 34% quarter-over-quarter in Q3 2024 and now accounts for half of all sign ups in its ads markets.
🌐The eCommerce evolution: how brands are staying ahead
BigCommerce and Retail Dive surveyed hundreds of retail executives to share how they are navigating the changing landscape to meet the growing demands of consumers. Check out their latest research to learn more about how to build personalized check-out experience that ensure data privacy, and how to leverage AI for tailored customer and user insights.
🎧 What Apple Intelligence's features means for marketers
Apple is releasing their highly anticipated suite of AI-powered tools, aptly called Apple Intelligence, to enhance personalization, automation, and content creation. However, summarized notifications and Siri’s expanded voice search may impact engagement metrics, challenging marketers to optimise for visibility. Apple’s privacy-focused ecosystem may appeal to users, offering a balance of personalization and security that could drive marketing innovation.
📦 Amazon to roll out low-cost prices to compete with Temu
Amazon’s new Low-Cost Store signals a strategic push into the ultra low-priced eCommerce market, challenging competitors like Temu with rock-bottom pricing caps. This marketplace may attract budget-conscious consumers willing to trade fast delivery for lower prices, reshaping the value proposition in online retail, similar to their previous launch of Amazon Bazaar in April for India-based consumers.
🤖 Meta to develop its own search engine to power AI chatbot
Meta AI is set to build its own search tool to reduce reliance on other search partners and upkeep with other AI developments from OpenAI. Having previously partnered with Microsoft's Bing and Google to expand its web search functions and capabilities, the platform is now looking to develop an in-house search tool to power its AI chatbot and help provide real-time insights for all of its apps.
TikTok Shop goes all in on livestreams to drive holiday sales
The social media platform is betting on “super livestreams” and creator tools to drive sales, offering brands more exposure with co-funded shipping incentives and increased algorithm visibility.
For the past six months, TikTok has been razor-focused on getting more U.S. consumers to adopt live shopping and educating brands, agencies and influencers on how to do so.
Invest in upper-funnel and MMM to boost longer-term sales
➡️ Advertisers that focus solely on short-term ROI could be overlooking 50% of media returns that can be generated by brand-building activities.
➡️ WARC's latest report written in partnership with Google highlights the importance of investing in MMM and attribution tools for sustainable, full-funnel marketing growth.
➡️ Boosting brand awareness in the upper and mid funnel by 1% not only leads to a 0.6% increase in long-term sales, but also results in a 0.4% increase in short-term sales.
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