🚀 What’s the Best Growth Strategy for an eCommerce Brand?

Fopsha’s new report is due for release very soon.

As brands grow, their marketing strategies have to evolve. Based on millions of $ of data, Fospha outlines the winning strategies for:

Start Up brands
Scale Up brands
Digitally Mature brands
Offline First brands

With case studies from top brands: Represent Clothing, The Essence Vault & Pooch and Mutt, and insight from Meta!

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👩🏾‍💻 How Will Marketers Navigate the Digital Markets Act?

The Digital Markets Act (DMA) introduces regulations aimed at major tech companies (Meta, Apple, and Google), ensuring fair competition and altering how marketers operate.

Key changes include adjusted platform access, payment methods, and stringent compliance requirements, with significant fines for violations.

Marketers must adapt by innovating within these new boundaries, leveraging opportunities for greater competition and data control to succeed in the evolving digital landscape.

📈 Amazon's Ad Revenue Skyrockets with Prime Video Expansion

Amazon is emerging as an attractive advertising platform for marketers. Amazon's advertising revenue soared to $11.82 billion in Q1 2024, surpassing expectations, driven by default ads in Prime Video.

With over 200 million monthly viewers, Prime Video introduced ads in January, expanding to multiple markets.

Amazon exceeded Q1 forecasts with $143.3 billion in revenue, enhancing its subscription services by 11%.

🕵🏻 eCommerce Drives 246% Surge in Data Privacy Requests

DataGrail reveals that privacy requests surged by 246% since 2021, with data deletion requests most common. eCommerce leads with 1,577 requests per million identities.

Businesses spend 36% more to handle requests, costing over $881,000 per million DSRs in 2023.

Marketers face challenges as consumer privacy concerns grow, emphasizing the need for transparent data practices and privacy-safe attribution methods, to maintain trust and reputation.

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🗞️ HEADLINES YOU CAN'T MISS 🗞️

📱 2024 Influencer Index: Engagement Levels of Top Influencers

Instagram favors still images and carousel ads, while YouTube audiences prefer long-form videos over Shorts. Tutorials are common, but giveaways win in engagement. Future brand sponsorships will focus on community and long-term relationships.

👨🏻‍💻 Ad Tech Industry Gears Up to Combat MFAs

The ad tech industry is intensifying efforts to block Made-For-Advertising (MFA) sites due to their detrimental impact on user experience and the integrity of digital advertising.

🐶 Pet Products & Beauty Saw Strongest Rise in Ad Spend in Q1 2024

CommerceIQ's Q1 2024 State of Retail Ecommerce Report unveils a 9.5% year-over-year surge in ordered revenue, propelled by a 10.4% rise in ordered units. The categories that saw above average growth in ad spend are Pet Products (+68.3%), Beauty (+63.8%), Grocery (+30%), Furniture (+20.8%) and Patio Lawn & Garden (+15.7%).

🤳🏽 How the Role of Content is Changing in 2024

In 2024, marketers adapt to a content revolution driven by AI, managing tighter budgets and a demand for personalized, multi-channel experiences to produce quality content efficiently.

👨🏼‍🎨 Technology and Science Create Immersive In-Store Experiences

Retail begins merging art and science to transform stores into immersive experiences. Rooted in psychology, experiential retail leverages sensory engagement, storytelling, and personalization.

Marketers harness human-centric design, gamification, and data analytics to nudge purchasing decisions and drive repeat visits.

Memorable moments crafted through photo walls and shareable experiences enhance brand visibility.

Measuring the impact involves blending quantitative metrics with emotional data, ensuring a comprehensive understanding of customer engagement.

🛍️ Retail's Return Dilemma: Customer Loyalty vs. Cost Control

Retailers are grappling with the high costs of online returns, which amounted to $247 billion in 2023.

Initially seen as a competitive advantage, free shipping and returns have become standard, but their expense is prompting a rethink. Major retailers like Macy’s and Abercrombie & Fitch are adjusting policies, raising thresholds for free shipping or charging for returns.

While stricter policies may deter excessive returns, they risk alienating customers. To strike a balance, retailers can leverage marketing insights to tailor strategies, targeting high-return customers while preserving loyalty.

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