The holiday season is underway, but that doesn't stop brands and marketers looking to leverage Q5's social media spike! Dive into this week's recap of The eCom Marketer.
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Hey ,

 

We're halfway through December, so here's an early Christmas gift for you... a brand new edition of The eCom Marketer! 🎅🎄☃️

Here's what we'll dive into this week:
  • Meta highlights Q5 marketing opportunities 📈
  • Black Friday wrapped: performance insights and benchmarks for success
  • Insights into Facebook's $100B revenue growth
  • Reddit all has the answers... 🤖
  • The latest and greatest Pinterest trends taking over 2025

Let's dive in!
    BFCM 2024 Report - Banner 1

    Unlock secrets into how the best brands dominated BFCM 2024 🚀

     

    Step behind the curtain of BFCM 2024 to discover how the best brands broke records.

     

    Fospha's Black Friday Cyber Monday 2024 report will evaluate post-BFCM performance, providing you with industry benchmarks and expert tips to measure campaign success, and dives into proven strategies to mastering and leveraging the full funnel.

     

    The report drops next week, so sign up early to find out:

    • Which channels drove the highest returns during the biggest shopping season.
    • The surprising shifts in ad spend and ROAS throughout Q4.
    • How brands optimized their budgets across the funnel to crush their goals.
    SIGN UP FOR EARLY ACCESS!

    WARC logo

    How AI and commerce propel Facebook's $100B revenue growth

    WARC Media's latest platform insights report dives deep into Facebook and the secrets behind its three billion monthly users and a global advertising audience of 2.2 billion. Here are all the key takeaways:

    ➡️ The platform is on track to earn $100 billion in advertising revenue this year according to forecasts, citing a majority of growth from heavy investment in AI and commerce which draws retailers of all sizes to boost spend on Facebook.

    ➡️ To attract a new Gen Z audience for long-term growth, Facebook is prioritising creators, groups (for communities and information), long-form video (such as Stories and Reels), and moving away from news and political content.

     

    ➡️ Performance-driven advertisers are pivoting towards “full-funnel” tactics on Facebook to increase cost efficiency, as well as stimulate future demand.
    Groove Life

    How Groove Life tapped 31% in TikTok revenue growth 🏕️

     

    Groove Life is a fast-growing outdoor lifestyle brand that worked with Fospha to optimize their channel mix for profitable growth. Here's how they did it:

    📈 Relaunched TikTok ads with full-funnel insights
    💸 Unlocked 12% higher ROAS and 31% in TikTok revenue growth YoY
    🚀 Reduced CAC significantly by 13%

     

    Groove Life’s journey showcases the power of full-funnel measurement in enabling data-driven decisions for optimizing channel performance and achieving sustainable growth.

     

    Read Groove Life's full case study here!

    IN CASE YOU MISSED IT 🚀

    (last week’s most popular article)

    emails, communication _ email, mail, surprise, letter, envelope, woman, people@2x

    How to prep for 2025: insights and trends from Advertising Week 🎁

     

    Tie a bow on your year with this essential read, packed with a full recap and hot-off-the-press insights from Advertising Week New York 2024, featuring quotes and highlights from the greatest minds in the industry.

     

    Here's what you can expect:


    👉 Fresh perspectives on consumer behavior

    👉 Mastering the art of social media engagement

    👉 How to level up your media buying and creative strategy

    👉 All the latest trends in tech and AI

    Download your copy of the report now!

    HEADLINES YOU CAN'T MISS 🗞️

     

    📲 Meta shares opportunities to leverage the 'Q5' social media peak

    Meta has outlined new insights and strategies into how brands can capitalize on the Q5 period, when users spend more time on social media during the holiday season. The period sees a surge in new devices coming online as Christmas gifts are received. With bigger advertisers scaling back, there's less competition for attention and cheaper ads.

     

    ▶️ YouTube boasts revenue growth with majority TV viewership

    YouTube’s TV viewership is booming, with a 30% rise in sports content watch time and over 400 million podcast hours viewed monthly. New features like device syncing, collaborative playlists, and "Watch With" enhance engagement. This surge has boosted creators' revenue by 30%, prompting YouTube to refine analytics for TV-specific audiences.

    🛍️ TikTok to offer Shop credits to boost user growth
    TikTok is continuing to ramp up its in-stream shopping push, with the platform now offering Shop credits to users for inviting friends to join and use the app. The new rewards initiative, which is being promoted to U.S. users as a “Limited Time Offer”, could effectively see users earn hundreds of dollars per day, for bringing more users to the app, and shopping in-stream.

     

    🤖 Reddit to roll out new search query abilities on the platform

    Reddit is testing 'Reddit Answers', positioned as the latest and greatest tool for "finding answers from real people". The new AI-powered chat interface uses Reddit's conversation threads to respond to user search queries across the platform. With existing keyword-based ad targeting, the company is set to add search ads to Reddit Answers if initial product tests are successful.

     

    📌 Pinterest reveals their biggest trend predictions for 2025

    Pinterest has published its annual listing of predictions also known as 'Pinterest Predicts', based on user engagement and interest over the past 12 months. Pinterest Predicts 2025 also provides a visual overview of all of Pinterest’s trend forecasts across fashion, beauty, home, food and beverage which is set to be a hit in 2025. 
    Snap Playbook Banner 3 (1940 x 647)

    Scale smarter with Fospha's Ultimate Snapchat Playbook 👻

     

    If you're looking to scale an exciting growth channel, invest in full-funnel measurement, and leverage 78% growth headroom for your brand, Fospha's Ultimate Snapchat Playbook is for you.

     
    The Snapchat Playbook is packed with strategic insights, case studies, and benchmarks for success – the only resource you'll need to shape your winning Snapchat strategy.

     

    Download your copy now to learn:

    • How to set up effective, privacy-safe measurement for Snapchat campaigns
    • Proven strategies to launch and scale your Snapchat ads
    • Full-funnel tactics to keep costs low and ROI high
    • Real-life success stories from top-performing brands
    DOWNLOAD THE SNAPCHAT PLAYBOOK!

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    Join the Fospha D2C Community

     

    Connect with like-minded professionals who share your enthusiasm!

     

    The community offers a platform to share insights, discuss challenges, and stay updated with industry trends. 

    JOIN NOW

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