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Welcome back - we're glad to have you!

This week, we cover:

Fospha's brand new report covers the best strategies for eCommerce brands as they scale - download below!
Nest Commerce reveals Pinterest CPA plummeting 👀
Reddit's first ever Earnings call was not like the others
Playbook for your PPC ads!

Dive in!

eCom Growth Strategy Report (970 x 250 px) (2)

🚀 Elevating eCommerce: Secrets of Scaling - Download Now!

Fopsha’s new report has been released!

Fospha has $1bn in spend under measurement. We've put ALL the best lessons we've learned from that data in one report ⬇️

We outline the key strategies and playbooks for scaling:

👉 From startup to scaleup
👉 From scaleup to mature player
👉 From offline brand to eCommerce titan

We've talked to the best minds in eCommerce to uncover the secrets to scale, including:

Represent
The Essence Vault
Pooch & Mutt
With insight from Meta!

DOWNLOAD NOW!

💥 Pinterest CPA Plummets 60% YoY, Nest Commerce Reveals

Pinterest is a growth channel for Fospha brands, comprising 1% of the average Fospha brand's spend - but Nest Commerce's new research suggests that the channel holds opportunities for driving conversions at strong CPA.

Nest have found that Pinterest delivers best around the middle and bottom of the funnel, and has strong performance for premium clients.

Fospha's Q1 research has found that amongst the growth channels, Pinterest is most undervalued by GA - so it's no surprise that the channel remains underinvested.

🎯 Reddit Kicks Off First Ever Earnings Call In An Unconventional Way

Reddit's first earnings call was unconventional, welcoming questions from users alongside traditional investor inquiries - a reflection of brand identity.

Earnings: Despite reporting a loss per share, revenues exceeded expectations, reaching $243 million.

Ads on Reddit: Advertising was a key discussion point - in Q1 Reddit saw strong growth in the conversation-embedded ads, as users dove deeper into the site.

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🗞️ HEADLINES YOU CAN'T MISS 🗞️

📈 US Online Retail Spending Up 7% In Q1

US online retail sales surged by 7% in Q1 2024, fueled by increased demand for budget-friendly items amidst persistent inflation. Despite this, online spending is projected to exceed $500 billion in the first half of 2024.

📉 How Promo Code Leaks Are Impacting Profit Margins

Promo code leaks through plug-ins like Honey squeeze margins, impacting marketing strategies and revenue. Solutions remain elusive, posing additional costs amidst inflation.

❣️ Improving Customer Lifetime Value (CLV)

Understanding CLV is crucial for maximizing revenue. Strategies like regular engagement, loyalty rewards, and superior customer experience drive CLV growth.

🤳🏽 TikTok's Discovery Engine is Shaping eCommerce

TikTok isn't just about entertainment; it's a catalyst for action. Users don't just scroll; they engage, purchase, and explore. Marketers leverage this dynamic to drive results across the customer journey, from discovery to conversion.

📝 PPC Landing Page Playbook

Crafting a winning post-click experience is essential for marketers to convert traffic into customers effectively. Amongst Search Engine Land's best practices are:

Keep designs responsive across devices
Deliver what the ad promised
Address your customers’ objections proactively
Use marketing automation to improve lead quality
Make sure sales and marketing are aligned
Get the timing of your offers right

🤖 AI to Combat Inventory Backlogs?

Retailers are turning to AI solutions for increased efficiency across the product lifecycle, from discovery to checkout:

Enhance product discovery through improved SEO.
Voice search optimization and Gen AI refines product descriptions, reducing returns.
AI optimizes pricing strategies by forecasting demand and recommending optimal price points, preserving margins and minimizing markdowns.

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