Hi ,

It's a HUGE week for Fospha with the release of most anticipated State of eCommerce Report yet - covering off everything there is to know about D2C marketing in 2024 - and our partnership announcement with TikTok!

We're excited to bring you the following:

Download our Q1 2024 eCom Report
TikTok crowns Fospha as measurement partner
How Pinterest, Reddit & TikTok can benefit your brand this year
AdTech innovations, and tips for improving conversion rates - from reducing packaging to offering auto-fill options

Fospha's Q1 State of eCommerce Report Is Your 2024 Cheat Sheet

📊 $650 Million Analyzed for Your Success: We analyzed $650 million in ad spend to reveal the channels and strategies that actually work, so you know exactly where to invest this year.

💰 Unlock Paid Social's Hidden Treasures: Paid social is a goldmine of untapped potential - our predictive modelling reveals brands can spend 41% more in paid social before reaching the profitable maximum.

🌟 TikTok: The New Customer Magnet: TikTok is the strongest channel for new customer acquisition - this is the fastest growing channel for YoY investment. The data suggests spending in TikTok positively impacts the ability to scale other channels, too.

🔍 Google Analytics & Ad Platforms Missing the Mark: Google Analytics and the ad platforms continue to misattribute - especially with top of funnel. With Fospha Attribution, we're able to visualise the severity of this problem for every single channel.

📈 Snapchat: The Dark Horse of 2024: Snapchat is the growth channel to be excited about - with massive gains on ROAS YoY alongside a substantial increase in spend, Snapchat is one to watch in 2024.

Fospha's modelling is not just deterministic, but also predictive, making it easier to stay ahead of the game. For our full insights, download the report here.

Fospha & TikTok Announce Partnership!

🚀 A New Beginning: Fospha are delighted to kick off the year by writing that we've been announced as one of TikTok's very first measurement partners.

👎 Outdated Methods, Outdated Results: The status quo in marketing measurement - using pixel-based attribution like Google Analytics and Triple Whale - is terrible for brands, and terrible for upper-funnel performance platforms like TikTok too.

📊 The Power of Impressions: Whether it's paid social or video platforms like TikTok... Impressions-led media WORKS – but without your measurement stack sorted it's so hard to see.

🔍 A Step Towards Clarity: If you're using pixels for measurement, you can only see half the picture. How seriously TikTok take this is a fantastic step towards fixing the problem.

Click here and here for the announcement

Pinterest Offers Promise to Luxury Brands

✨ Young, Affluent, Ready to Spend: New data is promising for luxury brands advertising on Pinterest - suggesting that the channel offers a unique opportunity to connect with a young, affluent audience with high purchasing power.

🛍️ Luxury Retail's New Favorite Platform: Pinterest emerges as a significant platform for luxury retail engagement, with 70% of the luxury audience being under 35, and 4/5 being women.

🔝 A Trendsetting User Base: In general, Pinterest users are 27% more likely to buy premium products, and consider themselves trendsetters - this is helpful for new product adoption.

For more on this data, click here.

🎉 Like our newsletter? Please share with your friends!🎉

If you've been forwarded this mail, click below to subscribe and get these insights every week.

SUBSCRIBE

🗞️ HEADLINES YOU CAN'T MISS 🗞️

💵 High-Value Subscribers Turn to Auto-Fill Options for Their Shopping

Merchants have an opportunity to enhance the shopping experience by offering auto-fill services. A survey of 14,000 consumers reveals 40% of high-value subscribers rely on auto-fill subscriptions, double the overall percentage. Read more.

📱Snapchat+ is Already a Hit Gen AI Product for 2024

Snapchat+ hits 7 million subscribers, surpassing Instagram and Twitter. Snapchat+ poised to generate $330 million annually, bolstering Snap's finances and increasing its popularity amongst marketers. Read more.

💹Increase Sales by Reducing Packaging

A recent RetailX consumer survey found that 67% of respondents would avoid shopping with an online retailer that sent orders in oversized packaging, with 29% feeling strongly about the issue. Read more.

🔗Salesforce's New Customer 360 Innovations

By integrating these innovations into their commerce and marketing strategies, organizations can enhance their ability to engage customers and drive growth through personalized and data-driven approaches. Read more.

🤖 Key AdTech Predictions to Help Drive Innovation in 2024

The Drum outlines privacy-first approaches, interest-based targeting and Gen AI as key trends for 2024, offering solutions for marketers to overcome the associated challenges. Read more.

TikTok Best For Multi-Generational Appeal & Deep Brand Connections

🚀 TikTok: The New-Age Retail Space: In the digital era, TikTok replicates traditional retail's eye-level impact through reach, relevance, and results - with multi-generational appeal.

🌟 Millennial Mastery: Millennials, 60% of TikTok's audience, play key roles in household decisions, creating opportunities for food & beverage brands.

💸 Gen Z, The Trend Amplifiers: Gen Z, with $360 billion in global disposable income, is 1.4x more likely to discover and promote products on TikTok.

🔗 Forge Deeper Connections: TikTok is a strong platform for building deep connections - users focused on the screen 75% of the time during ads. Read more.

How Reddit is Gearing Up For 2024

🎯 Digiday Reveals Reddit's Game Plan: Digiday caught up with Reddit to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel this year.

💡 The Full-Funnel Approach: Reddit aims for a full-funnel approach, leveraging unduplicated audience capability and predictive modeling for performance.

🔍 Refined Products for Peak Performance: Focus on introducing more refined products to support specific capabilities for driving performance.

🔥 Mastering Contextual and Interest-Based Advertising: Aspirations to be a leader in contextual and interest-based advertising, leveraging Reddit's unique superpower for marketers.

Click here for more on Reddit in 2024.

Join the Fospha D2C Community

Connect with like-minded professionals who share your enthusiasm!

The community offers a platform to share insights, discuss challenges, and stay updated with industry trends.

JOIN NOW