The inside scoop on how SEO is a key driver of brand growth & lots more! Dive in for insights…
Meta Ad Revenue Jumps 24% in Q4, With Ad Impressions Up 21% YoY
📈 Meta reported huge YoY gains in advertising revenue, from $31.3 billion in Q4 2022, to $38.7 billion in Q4 2023, exceeding investor expectations.
💰This success helped drive total Meta revenue to grow 25% YoY from $32.2 billion in Q4 2022 to $40.1 billion in Q4 2023.
🤳Daily active users increased by 8% YoY, up to 3.19 billion in December 2023.
Alongside this, ad impressions increased by 21% YoY, reflecting increasing user adoption
of Facebook & Instagram.
Fospha's most recent State of eCommerce report showed that Meta was a top performer for eCommerce brands looking to drive revenue - and after making a big bet on an austerity period last year, the quality of the ad product is now shining through in revenue growth.
Meta Severely Undervalues the Impact of its Brand Awareness & Traffic Ads
Despite their stellar growth, Fospha data shows that Meta is still undervaluing its upper funnel ad objectives in Ads Manager.
When relying on forms of attribution that can’t measure the impact of impressions, brands are leaving a huge blind spot over the performance of their higher funnel channels & objectives.
Fospha attribution fills this gap – using an impressions-led model, we’re able to accurately assess how your ad impressions influence conversions.
Our Q1 2024 report uncovers that Meta undervalues Traffic ads by 498% and Awareness by a whopping 687% - making it a no-brainer to continue persevering with these ads.
In fact, our research demonstrates that when brands maintain spend in the higher-funnel for 3-10+ months, they see significantly improved KPIs compared to their counter-parts who spend solely in Conversion.
Our best optimized brands invest 20-25% of Meta spend in the higher funnel – do you fit the bill?
Google continues to roll-out its post-cookie regime, reportedly planning to limit the sharing of reader data by publishers to groups of 5 sites. This raises concerns about Google's dominance, potential impact on web advertising, and user experience.Read more.
⚠️Why Advertisers Must Address Attention First Focusing solely on targeting isn't enough; attention is key. Wasted ad spend due to unseen or skipped ads is significant. This article outlines actionable insights to capture audience attention. Read more.
🤳Inspiring Instagram Post Ideas for Small Businesses Drum up interest through running contests or giveaways, sharing behind-the-scenes content and spotlighting employees. A balanced content calendar and diverse post types can help businesses build brand recognition. Read more.
🎙️Podcast: Growing Profitably in the Beauty Industry The conversation covers product merchandising, pricing, and the significance of PR in the beauty industry. The importance of team building and hiring the right people to achieve the company's growth goals is emphasised. Read more.
📚 Alongside Meta, Snap also announced their quarterly and full-year earnings - with a less positive note, as missed targets triggered a redundancy round.
Among other factors, Snap have pointed to disruption of their large Middle Eastern business negatively impacting their sales numbers. On their earnings call this week, however, CEO Evan Speigel identified two key areas for focus in 2024 for Snap to get back on track - improving performance of their app on Apple products, and leaning into their revamped performance marketing product.
Fospha data aligns with this, showing Snap ROAS rising since updates to their performance product in 2023. Things may seem tough now, but we'd bet on Snap being one to watch in 2024. Read more.
💻In the digital age, visibility is currency, and SEO is the gold mine. Understanding buyer behavior and leveraging SEO isn't just beneficial—it's critical for outpacing competitors and captivating potential customers.
🔠But SEO isn't just about keywords; it's about building brand trust and ensuring your business is there when and where customers are looking. It's a long-term investment in your brand's digital footprint and market presence.
➡️ Neglecting SEO means giving competitors a head start. Find more on SEO strategy here.
Are you interested in joining a hugely popular brand in a period of explosive growth? One of our wonderful brands, Ed Hardy, is looking for a Senior Digital Marketing Executive to join their team. You’ll be at the forefront of executing their digital strategy, customer acquisition, and revenue growth.
👉 Based in Manchester, UK 👉 3 years+ experience 👉 Seeking results-driven, entrepreneurial marketers with a passion for fashion! Find more information on this role here.
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