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Hey ,

There's only 3 weeks left of 2024... how are we feeling?! 😅

We've got an exciting edition in store for you this week. Here's what you'll find:

BFCM wrapped: the benchmarks for success
This brand hit a new revenue record with Fospha 💥
Your guide to scaling new growth channels
Reddit overtakes X's popularity in the UK!? 😱
TikTok Shop boasts over $100 million in BFCM sales

Let's jump in!

Discover how top brands dominated BFCM 2024 🚀

Step behind the curtain of BFCM 2024 to discover how the best brands broke records.

Fospha's Black Friday Cyber Monday 2024 report will evaluate post-BFCM performance, providing you with industry benchmarks and expert tips to measure campaign success, and dives into proven strategies to mastering and leveraging the full funnel.

Sign up for early access to find out:

Which channels drove the highest returns during the biggest shopping season.
The surprising shifts in ad spend and ROAS throughout Q4.
How brands optimized their budgets across Awareness, Consideration, and Conversion to crush their goals.

GET EARLY ACCESS NOW!

🔑 How Cove set a new revenue record by working with Fospha

Cove, a US-based home security provider, leveraged the growth potential of Snapchat ads by working with Fospha's full-funnel measurement. Here's how they did it...

📈 Upped Snapchat spend by 35% WoW
💸 Unlocked a record-breaking 60% revenue increase
🚀 Achieved efficiency across blended (-6%) and channel (-20%) CPA

By partnering with Fospha, Cove was able to justify the impact of their Snapchat spend to drive both efficient and profitable growth with flying colors.

Check out Cove's full case study here!

eCom Marketer - Sam Social Spotlight Icon

Growth channel CPMs rise in the run-up to BFCM 📈

Fospha's CEO, Sam, dives into the CPM trends across the major growth channels, Meta, Performance Max, and TikTok, throughout November before Black Friday weekend. He outlines the key metrics and benchmarks brands should be considering to measure BFCM success. ⬇️

📌 To dive into more cross-channel metrics and BFCM wrap-up coverage, make sure to follow Sam's profile on LinkedIn!

IN CASE YOU MISSED IT 🚀

(last week’s most popular article)

Scale smarter with Fospha's Ultimate Snapchat Playbook 👻

If you're looking to scale an exciting growth channel, invest in full-funnel measurement, and leverage 78% growth headroom for your brand, look no further.

Fospha’s Ultimate Snapchat Playbook is packed with strategic insights, case studies, and benchmarks for success – the only resource you'll need to shape your winning Snapchat strategy.

Download your copy now to learn:

How to set up effective, privacy-safe measurement for Snapchat campaigns
Proven strategies to launch and scale your Snapchat ads
Full-funnel tactics to keep costs low and ROI high
Real-life success stories from top-performing brands

DOWNLOAD THE PLAYBOOK!

HEADLINES YOU CAN'T MISS 🗞️

🛍️ TikTok Shop drives $100 million in Black Friday sales

TikTok's second Black Friday in the US shows it's starting to drive real holiday spending, driving over $100 million in US sales on its eCommerce platform, Shop. Live shopping experiences were a large contributor to sale activity with over 30,000 livestream sessions being run on the day, in effort with TikTok pushing both sellers and creators to get involved with the initiative to drive holiday sales.

📊 Meta shares performance insights into Advantage+ campaigns

Advertisers who are leveraging Meta's AI-powered ad creation process – from creation to budget to targeting – have noted significant performance improvements. They shared that advertisers who did not previously use Advantage+ creative enabled its targeting features generated a 22% increase in ROAS from ads.

💸 Global advertising spend to pass $1 trillion for the first time this year

WARC Media's latest Global Ad Spend Outlook report reveals that global advertising spend is set to grow 10.7% this year to a total of $1.08 trillion, with online media leading the charge – the strongest growth rate in six years. Prospects for the social media market have been revised upwards this year to +19.3%, owing mostly to stronger-than expected results for Meta and TikTok over the first nine months of the year.

🤖 Reddit overtakes X as the UK's fifth largest social media platform

Reddit is on track to becoming the UK's fastest-growing social media platform, reaching nearly 23 million (48%) of adults by May 2024, according to new research from Ofcom in collaboration with TikTok and Snapchat. These findings mark Reddit's significant year on year growth, with the majority (58%) of its growing popularity driven by young adult users aged 18-24.

👻 Sponsored Snaps officially launches in the UK with Boots

Snapchat’s new ad format Sponsored Snaps hit UK users' inboxes for the first time over the Black Friday and Cyber Monday weekend with Boots, the UK-based beauty and healthcare giant. The new ad format comes into effect with Snapchat's focus on helping advertisers engage prospective customers and the app's 443 million daily active users across the full funnel, all within a single ad placement.

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2025 prep begins now: insights and trends from AdWeek 2024 📈

Tie a bow on your year with this essential read, packed with insights hot off the press from Advertising Week New York, featuring quotes and highlights from the greatest minds in the industry. Here's what you can expect:

👉 Fresh perspectives on consumer behavior

👉 Mastering the Art of Social Media Engagement

👉 How to Take Media and Creativity to a New Level

👉 All the Latest Trends in Tech and AI

Download the report here!

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