It’s officially October – spooky season is upon us. 👻
But there’s no reason to be afraid of BFCM – with Fospha’s insights, you’ll be 10 steps ahead of the game! 💪
Coming up in this week's edition...
Watch Fospha + TikTok + Seraphine + Neon Growth talk all things peak
Snapchat and TikTok lead YoY % growth in full-funnel spend
Amazon exploring launch of ad business in the UK đź‘€
Kick off AdWeek 2024 with Fospha in New York!
Let’s dive in!
DTC experts’ exclusive insights on profitable customer acquisition ✍️
Missed out on our webinar yesterday? We’ve got you - find the recording below!
We sat down with Seraphine, Neon Growth and TikTok yesterday to talk about peak season and navigating BFCM strategy.
This was truly a jam-packed session of insights.
We dove deep into the most granular, actionable strategies possible - to make sure you can hit the ground running on implementation from day 1. 🔥
Some highlights:
1. Competition in eCommerce is fiercer than ever. With strategic, well-timed pre-peak planning & accurate measurement, you're already ahead.
2. Paid Social is massively underinvested...implement a full-funnel approach to capture the opportunity in a sustainable way. 3. We reveal the best performing ad types during peak
4. TikTok Shop is becoming a key strategy for many brands - we outline how to leverage it for optimal results.
In their annual marketing and advertising summit, Pinterest Presents 2024 highlighted the key ways their full-funnel solution helped brands drive stronger brand awareness and higher conversion rates amongst high-quality customer bases.
These results signify the platform as a competitive player for potential advertisers, ringing in a new era of a more performant Pinterest.
🗽 Join us at Fospha’s AdWeek kick-off in New York!
AdWeek commences on the 7th of October in New York and to kick it off we will be hosting drinks and dinner in one of the city's most exquisite locations!
We’ll have partners from TikTok, Snap, Meta & more.
🏆 Fospha's latest research reveals a huge YoY growth in full-funnel spend
Fospha's latest report reveals spend in Awareness & Consideration has skyrocketed - with Snapchat and TikTok as the leaders for YoY % growth. Performance Marketing World - a leading resource for digital marketers - has featured this research.
As brands are spending more across the funnel, profitable growth headroom in Paid Social is increasing - from 59% when we first ran the data, to 72.5% as of H2.
🗞️ HEADLINES YOU CAN'T MISS 🗞️
📱 iOS 18 poses further tracking challenges for brands
Apple’s iOS 18 update introduces privacy updates that restrict text marketing for brands. Marketers need to adapt by focusing on opt-in strategies, segmenting their audience, and personalising messages. Prioritizing consent and user experience will be essential to maintaining communication effectiveness.
🛍️ Mobile-optimised strategies will dominate BFCM 2024 success
According to a report from Tapcart, 81% of holiday shoppers will opt for the convenience of online shopping during BFCM season this year. To lure in customers, marketers should focus on optimizing mobile apps and leveraging push notifications, which outperform SMS. It’s clear that this BFCM is all about delivering convenience to sales.
đź’ Amazon makes case for ad business launch in the UK
Amazon is pushing its Prime Video ad tier in the UK, boasting 19 million viewers—more than 1/3 adult population. This ad-supported model maximizes revenue per viewer, and new ad formats, like interactive video and shoppable ads, which offer fresh ways for marketers to engage consumers and drive conversions.
Meta now allows businesses to create ad-embedded chatbots, enabling direct consumer interaction. This tool aims to guide purchasing decisions and improve personalization. These chatbots are an opportunity for marketers to automate customer service and potentially boost conversions - but their true impact is yet unclear.
🆕 Running the Q4 Marathon: In-person event with Fospha next week!
Alongside Push Group, Google & Channable, Fospha is running an event designed to help you conquer the toughest season in eCom.
Event Details:
🗓️ Wednesday, 9th October ⏰ 10 AM to 1 PM 📍 White City, London
What you'll learn:
Ultimate attribution toolkit to sustainably boost CAC and ROAS
Insights for improving conversion rates and optimising product feeds
📽️ Best practice to building your brand with YouTube Shorts
Short-form vertical video content has been taking the consumer world by storm.
Pixability’s latest report indicates this type of content holds huge potential – and Emirates and LEGO have been taking advantage already.
With over 2 billion users watching YouTube Shorts, it poses itself as a growing target strategy for brands looking to create organic short-form content.
But brands should consider that while ads on Shorts can drive incredible reach with low CPMs and stronger low-funnel results, the rate for view completion remains low.
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