This week, we unpack our biggest takeaways from CES 2025, the latest in AI agents for retail, and the ultimate resource you need for full-funnel growth. Dive in!
Unlock full-funnel growth with this ONE playbook ‼️
Our biggest takeaways from CES 2025
Inside OpenAI's beta 'Tasks' feature
Amazon unveils self-service retail ads!?
Social commerce's $85.6 billion in expected sales 😱
Dive in!
Full funnel strategies and benchmarks for sustainable growth 📈
Our new report is live! Fospha's Growth Accelerator Guide is the only resource you need to crafting a profitable, full-funnel marketing strategy set for success in 2025. 👏
What’s inside?
🔍 Higher-funnel activity benchmarks to achieve up to 218% ROAS 💥 How much Last Click undervalues paid activity (prepare to be shocked!) 🎯 The magic number of channels to spend in for top-tier ROAS 🤝 Cross-channel synergy tips to slash CPA 📈 Unlock growth on platforms like YouTube, TikTok, Snapchat, and Pinterest
Backed by tens of billions in ad revenue data, this is our most comprehensive guide yet.
CES 2025 wrapped: the biggest trends and takeaways from Vegas 👏
CES was a spectacle, with over 4,500 exhibitors showcasing the future of technology. Fospha's Rory Sale highlights the top takeaways of the event for marketers:
Retail Media Boom: Amazon announced its new retail ad service, Retail Connect, which allows eCommerce retailers to leverage Amazon’s ad tech on their own websites.
Privacy & Measurement: One of the hottest topics at CES was the balance between privacy and measurement. AI and data science emerge as solutions to preserve the internet’s value exchange while respecting user privacy.
Storytelling Sells: TikTok demonstrated how brands are breaking creative boundaries to connect with audiences. Rothy’s, for example, managed to turn a talking shoe into a lovable persona—an eco-warrior and style icon.
AI-powered tools are at the forefront, with features like auto-generated ad scripts and AI avatars enabling marketers to boost creativity and efficiency.
The platform also highlights the importance of collaborating with diverse influencers to connect with niche communities, fostering deeper trust and engagement.
HEADLINES YOU CAN'T MISS 🗞️
🛍️ Google announces advanced AI agents for retailers
Google has introduced new AI-powered tools to help retailers enhance customer engagement. These tools allow businesses to develop custom AI agents, such as chatbots, to improve customer service and streamline shopping experiences. The initiative aims to enable retailers to leverage AI technology to better connect with consumers and optimize their operations.
📸 Instagram shares key areas of focus for 2025
Instagram's 2025 strategy focuses on enhancing creativity and connection by integrating AI-driven creative tools to support content creators. It also prioritises improving direct messaging features, acknowledging its role as the primary sharing mode. These efforts aim to make content consumption more interactive, aligning with the shift towards private sharing.
👻 Snapchat spotlights creators with "Find Your Favorites" campaign
Snapchat's new creator campaign aims to attract content creators to the platform by highlighting its unique features and monetization opportunities. With a 20% uplift in daily active users in 2025, this strategic move seeks to capitalize on potential social media disruptions while emphasizing further upgrades it has in place for its growing content creator program.
🤖 OpenAI to roll out beta 'Tasks' feature for ChatGPT users
OpenAI has introduced a beta feature called "Tasks" for ChatGPT, enabling users to schedule reminders and recurring actions, similar to virtual assistants like Siri and Alexa. Users can schedule tasks to be set as one-time reminders into the future, signaling the company's exploration into the virtual assistant space.
📦 Inside Amazon's 'self-service' ads for retailers
The eCommerce giant is enabling retailers to leverage its advanced advertising technology on their own websites. This service allows retailers to sell ad space to Amazon's extensive advertiser base, utilize machine learning for targeted ads, and access comprehensive analytics, creating new revenue streams and enhancing customer experiences.
Social commerce soars as the future of retail beyond 2025 🔎
The future of social commerce is gearing up to boom this year, as unpacked at this week's NRF Big Show. Here's all you need to know:
👉 Retail leaders highlighted the growing significance of social commerce in the U.S., with projections indicating sales could reach $85.6 billion by 2025 and $137 billion by 2028.
👉 Brands like H&M and Pacsun have successfully engaged younger audiences through platforms such as TikTok, Pinterest, and Snapchat.
👉 Despite potential changes in platform availability, experts assert that social commerce will remain a vital component of retail strategy.
Salesforce releases agent skills library for retailers 📚
Salesforce has launched Agentforce for Retail, a new AI-driven solution tailored to meet the unique needs of the retail industry.
This initiative includes an advanced Agent Skills Library, enabling retailers to build intelligent AI agents that enhance customer service and support tasks such as order management, guided shopping experiences, appointment scheduling, and inventory tracking.
This move underscores Salesforce's commitment to offering industry-specific tools that empower retailers to deliver exceptional customer experiences while adapting to the growing demand for AI solutions.
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