The one to watch in 2025: AppLovin soars to new heights 🤑

TikTok's 2025 trend report explores how brands can stay ahead in an evolving digital landscape.

AI-powered tools are at the forefront, with features like auto-generated ad scripts and AI avatars enabling marketers to boost creativity and efficiency.

The platform also highlights the importance of collaborating with diverse influencers to connect with niche communities, fostering deeper trust and engagement.

HEADLINES YOU CAN'T MISS 🗞️

🤖 Meta replaces fact-checking with community notes

Meta's CEO Mark Zuckerberg has announced content moderation updates will begin rolling out across managed platforms like Facebook and Instagram. The move will replace third-party fact-checking with user-written "community notes" similar to the ones seen on the social platform X, as a way to prevent censorship amongst user posts.

🚀 How AI and authenticity with shape marketing in 2025

With global ad expenditure exceeding $1 trillion in 2025, marketers are expected to prioritize efficiency through generative AI tools to navigate challenges such as increasing data regulations and resource constraints. Additionally, brands are encouraged to authentically represent their values to resonate with consumers who feel overlooked by traditional advertising approaches.

👻 Snapchat bets big on augmented reality (AR) campaigns

Snapchat has highlighted the benefits of AR campaigns, showing they boost user attention, drive stronger decision-making, and enhance brand awareness compared to static or video ads. Best practices include prioritizing shareability, using prominent branding, and sound-on designs. Snap recommends integrating AR with video campaigns, leveraging urgency in videos and shareability in AR, for maximum impact.

⌨️ Inside Reddit's new "Ask Me Anything" ads

Reddit Ads Manager has launched a new set of ad features allowing brands to promote their own "Ask Me Anything" (AMA) discussions on the platform. AMA ads offer up a new opportunity to promote brand awareness and engagement amongst users and potential customers, given the vast popularity of AMA discussions that the platform is known for.

▶️ YouTube simplifies Shorts creation from long-form videos

YouTube’s looking to make it even easier to create Shorts, with a new option that will automatically clip the most engaging elements of longer-form videos into shorter bites. Shorts are YouTube’s fastest-growing content type now driving over 70 billion views per day, and the move helps creators expand their channel engagement by adding shorter-form video elements.

Performance Marketing World's latest piece underscores the importance of privacy-first measurement, beyond a cookieless world. Here are the takeaways:

➡️ Privacy-first measurement solutions are essential for the evolving digital marketing landscape as consumers demand greater control over their data.

➡️ They also enable advertisers to evaluate campaign effectiveness while adhering to stricter privacy regulations like GDPR.

➡️ Privacy-focused strategies marketing efforts, maintain consumer confidence, and innovate responsibly in a rapidly evolving digital ecosystem.