Here’s your scoop on the latest marketing trends, innovations, and industry insights!
This week, we cover:
Navigating the New US Privacy Regulations
Snapchat's New AR Feature & the Ad Engagement Revolution
Jimmy Joy’s ‘No Brainer’ Journey to Fospha
Cannes Lions: The Line Up
Dive in!
🔒 Navigating New US Privacy Regulations
Privacy regulations are shaking up DTC marketing. With the Florida Digital Bill of Rights and the Texas Data Privacy and Security Act coming soon, tracking and attribution are getting tougher.
Oregon and Montana are also tightening data access, making traditional tracking methods less effective. But every challenge is an opportunity to innovate.
How will your brand adapt? Prioritize privacy-compliant methods, enhance first-party data collection, and leverage Fospha’s advanced analytics to stay ahead.
👻 Snapchat's New AR Feature Revolutionises Ad Engagement
Snapchat has just partnered with Omnicom Media Group and Amplified Intelligence to launch a game-changer for advertisers: augmented reality (AR) ads. Their study reveals Snapchat's AR ads grab five times more active attention than other social platforms, keeping viewers engaged for over 12 seconds!
This attention boost not only improves short-term brand choice but also strengthens long-term brand loyalty.
Integrating AR with video ads lets brands create immersive experiences that elevate engagement and brand performance. For DTC marketers, Snapchat's AR is a must-use tool to deepen consumer connections, stay competitive, and drive growth.
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Oh Polly Scaled Snapchat by 278% While Improving CAC by 20% using Fospha data
Oh Polly had big ambitions – ambitions to grow in the US. So, how did they do it?
They turned to Fospha, embracing the ultimate impressions and click modelling and resurfaced with the best holistic view of their marketing performance.
iOS 18's 'Rotate Wi-Fi Address' feature enhances privacy by disrupting tracking through random MAC address changes. Marketers must adapt to these new privacy measures.
🧠 Jimmy Joy’s ‘No Brainer’ Journey to Fospha
Jimmy Joy, a leader in meal replacements, have had their fair share in challenges with data consolidation and ineffective attribution. Previously their reliance on Last Click measurement undervalued key channels like Reddit and TikTok and obscured their marketing impact.
However, a transition to Fospha’s advanced attribution models, which accounts for both clicks and impressions cross-funnel, was the golden ticket - revealing the true effectiveness of their upper funnel activities.
Fospha Attribution CPA for video is 16x better than Last Click CPA
“If you’re spending through multiple channels, it’s a no-brainer that you need an attribution provider to model this for you and tie it all together.” - Nino, Head of Growth
🦁 Get Ready for Cannes Lions 2024
The Cannes Lions International Festival of Creativity is just around the corner, and it's shaping up to be an event you won't want to miss. This year's festival promises to be a celebration of innovation, creativity, and the future of advertising.
Guest Speaker Announcement:
WPP has confirmed that Elon Musk, Chief Technology Officer of X, will be leading a seminar. The session, titled ‘Exploring the New Frontiers of Innovation’, will cover the transformative power of technological innovation, how AI is reshaping creativity, business, and society, and the future of X.
Other Key Note Speakers:
The lineup also includes Esi Eggleston Bracey, Chief Growth and Marketing Officer at UNILEVER, renowned for her innovative strategies. Joining her are Jay Shetty, the global best-selling author and award-winning storyteller from IHEARTMEDIA, and Vidhya Srinivasan, Vice-President and General Manager of Advertising at GOOGLE, among other industry leaders.
What to Expect:
Talks, workshops, and seminars led by industry leaders. The perfect opportunity to connect with potential clients or collaborators and discover more on the latest trends in advertising design and digital communication.
🤝 Feel free to reach out and connect to Fospha's CEO for a catch-up whilst you're there.
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