They signed up for Fospha in June 2023 - saw TikTok's potential - and grabbed the opportunity immediately.
The impact?
Huge revenue growth at better ROAS: TikTok channel revenue grew 5X while ROAS increased by 8%.
Conversions accelerated: Total conversions grew by 18% YoY for January-June.
New customer growth skyrocketed: Proportion of new conversions increased by 10% YoY, with 60% of TikTok conversions being first-time customers.
👍🏼 Instagram Reels meteoric rise in popularity – spend up 2.4X YoY
Nest Commerce have just released their July Readout, detailing digital marketing trends this quarter.
eCommerce advertising today is full-funnel and social-first, with continuously rotating creative. This necessitates a cross-channel measurement-first approach.
Meta spend up 57% in July while Google spend up 70%. Meta growth driven by Reels where spend is up 2.4X YoY.
Strategies shift up the funnel with Awareness activity up 4.2X YoY and 109% QoQ.
TikTok is on a bull run with conversions up 51% especially for BOF activity.
YouTube CPMs are 20% cheaper than Meta CPMs for Awareness ads – making it an effective channel for your full-funnel strategy.
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Our latest report warns that focusing solely on bottom-of-funnel activities leads to long-term brand decline.
How? Initially, CAC drops as brands optimize, but without upper funnel activities to create new demand, CACs rise unsustainably.
The solution is to invest in brand-building early for long-term growth and sustainability.
🗞️ HEADLINES YOU CAN'T MISS 🗞️
Did you miss Fospha CEO Sam speaking at PUSH’s webinar? We’ve got you covered Find the recording here. We covered the challenging post-cookie landscape, how marketers can avoid the bottom-of-funnel trap with attribution + how your favourite brands are using Fospha to ramp performance (inc. Represent, Oh Polly, Underoutfit).
Optimize your Display advertising with these best practices
Marketers should focus on precise audience targeting based on demographics, interests, and behaviors. Use personalized, creative visuals and compelling copy. Employ A/B testing to refine ads and ensure contextual relevance. Frequency capping prevents ad fatigue, and strategic ad placement maximizes engagement and ROI.
Grass-eating cows more interesting than 50% of global advertising Dull ads are wasting a surprising amount of money, talent and time. Research finds that a cow chewing grass sparks more emotion than half of professionally produced TV advertising – wow. WARC tells you how to make your ads more interesting than a cow – saving you millions in $$$.
Will advertisers spend on Threads? Despite Threads' rapid user growth, advertisers are hesitant to spend, opting for established platforms like Facebook, Instagram & X. Meta's challenge lies in proving Threads' value and ensuring ad safety, crucial in an election year.
UK marketing budgets hit decade high UK marketing budgets hit a decade high, signaling optimism for marketers amid improving economic conditions. The Q2 2024 IPA Bellwether Report shows a 15.9% rise in marketing budgets, the highest since 2014. Growth spans all categories, with notable increases in events and main media. Marketers are cautiously optimistic about future opportunities.
🔥 High performing marketers have full personalization over 6 channels
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