🎯 The Goal: Nutrimuscle aimed to identify the most impactful channels for boosting their reach and conversion rates. Traditional methods like Last Click and ad platform metrics fell short.
💡The Turning Point: In June 2023, Nutrimuscle embraced Fospha and discovered Snapchat's potential, witnessing revenue that was 67 times higher than what Google Analytics reported.
📈 Remarkable Growth:
Investment Strategy: Incremented their investment in Snapchat by 17% QoQ.
Snapchat's ROAS: Achieved an exceptional Return on Ad Spend (ROAS) of 18.7.
🛍️ Trend: Fospha partner Storeis’ fourth issue of their highly anticipated Paper is the ultimate trend observatory – highlighting top collaborations and campaigns luxury, fashion, beauty, sports & electronics sectors.
🌟 Spotlight on Celebrities: In this first 2024 Issue, they explore how celebrities are increasingly playing a leading role in creating unique connections between brands, bringing innovation and inspiration to audiences. 👀 The perfect edition for inspiration for your 2024 campaigns. Read here.
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Google have long been dominant in search advertising, but with the changing privacy landscape there is scope for alternatives to take market share. This piece from Google's privacy-first competitor Brave Ads is not exactly non-partisan, but hightlights interesting questions that Google will have to contend with. Read more.
🥤 Stur Makes a Splash on TikTok Shop! Stur, a hydration brand generating over $100 million annually, attributes a significant sales boost to its TikTok presence, with plans to double its daily TikTok Shop revenue. Read more.
🤖 Gen Z's Journey with AI in Commerce According to PYMNTS’ latest research, 44% of consumers express interest in integrating AI into shopping experiences, with Gen Z leading at 69%, followed by millennials and bridge millennials at 54%. Read more.
Achieving harmony between marketing growth and financial prudence involves a few strategic steps:
🧑🏾💻 Data Over Intuition: Emphasise data-driven decisions to highlight successful strategies and optimize spending, crafting a solid ROI argument.
👨🏻🦰 Customer First: Prioritise customer centricity in your strategies.
💾 MarTech Stack Evaluation: Streamline your technology stack to cut costs and unify workflows.
🎯 Long-Term Vision: Ensure your technology can support future growth objectives.
🛟 Seek Expertise When Needed: Don't hesitate to get external assistance to refine your strategies.
The challenge with all of this is that you are only as good as the data you have. Poor measurement leads to poor management – which can cause disagreement across marketing & finance teams. Leverage data-driven insights to make this a challenge of the past! Read more.
Meta's restructuring of its video recommendation system on Facebook, aiming to rival TikTok, will significantly impact marketers.
🤖 AI Integration: By leveraging AI-powered recommendation engines across its entire video ecosystem, Meta intends to enhance user engagement and content relevance.
👍🏼 Enhanced User Experience: This shift towards more personalised and engaging content experiences could increase users' time spent on the platform, offering marketers greater opportunities to reach and interact with their target audience.
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