Hi ,

Summer's arriving! Here’s your morning round-up of this week's top news:

This week, we cover:

How Represent unlocked incredible growth with TikTok through Fospha.
What happened at Cannes?
Top brands spend nearly 1/4 of spend in Pinterest's higher funnel.
If you want to nail peak period, start planning now.

Dive in!

🚀 Represent Is Nailing Their TikTok Strategy - Here's How 👇

From October-November 2023, Represent scaled TikTok by 277%, empowered by strong results seen in Fospha.

Here's what happened:

💰 71% YoY blended revenue growth in November
🔄 66% YoY TikTok conversions growth in December
📈 TikTok ROAS up 17% in the US, despite spend growth of 65%

Why it matters:

Accurate attribution through Fospha enabled Represent to leverage TikTok, driving significant revenue growth and strategic success.

Click here to read the full case study.

Fospha Data Reveals Best Brands In Pinterest Have 23% in Higher Funnel

Fospha's Pinterest analysis features in WARC's Platform Insights Report which outlines insights spanning Pinterest investment, consumption and performance.

Fospha's research shows the best optimized brands spend 23% in Awareness & Consideration in Pinterest on average. 😲

This follows the trend we see across other platforms - we've found that the best optimized in Meta spend at least 18% across Awareness & Consideration, while in TikTok it's 22%.

Other insights from WARC's Platform Insights Report:

Pinterest enjoyed one of the highest Q1 2024 YoY ad revenue growth rates, just behind Meta and Amazon.
Pinterest has an audience with high commercial intent.
Gen Z is the largest and fastest growing cohort on the platform.
Pinterest is associated with trustworthy and quality ads.

🎉 Like our newsletter? Please share with your friends!🎉

If you've been forwarded this mail, click below to subscribe and get these insights every week.

SUBSCRIBE

🚀 In case you missed it 🚀

(last week’s most popular article)

security _ lock, key, login, safety, protection, padlock, locked, unlock@2x

How Are Privacy Regulations Shaking Up D2C Marketing?

What's happening?

Stricter data collection regulations limit third-party data access.
Increased consumer control over personal data.
Reduced effectiveness of targeted advertising.

What should marketers be doing?

Prioritize first-party data collection through direct interactions.
Offer value exchanges for data sharing.
Leverage contextual advertising.
Invest in privacy-compliant technologies.

🗞️ HEADLINES YOU CAN'T MISS 🗞️

🤖 Pinterest Aids Brand Performance With AI

Pinterest's new AI-powered ad tools enhance performance and brand safety. The "Ad Labs" program tests innovations like personalized backgrounds and interactive collages. Early results show improved cost efficiency and reduced setup time.

📸 Unskippable Ads Debut On Instagram Stories

Instagram is testing ads under Stories and unskippable ads. These changes come as legislators increase regulation on how Instagram serves ads, especially to children, driving the platform to find new revenue methods.

🛍️ Unlock TikTok Shop Success - Here's How

TikTok Shop is a powerful platform for brands to maximize sales through strategic steps, outlined by agency Soar With Us: Set Foundations ➡️ Optimize Metrics ➡️ Utilize UGC Ads ➡️ Scale Efficiently ➡️ Maintain Pipeline ➡️ Activate Affiliates.

📈 Nest's Peak Planning Guide Will Help You Nail Q4

Nest have identified 8 areas to get right to perfect your Q4 approach - with Fospha's modelling getting a shout-out too 👀:

Planning: Finalize Q4 strategy by end of summer (May-August).
Testing: Ensure strategic tests have the right inputs (creative, budget, measurement).
Creative: Identify winning concepts and A-B test new ideas from September-October.
Budget Allocation: Balance budget between brand and bottom-of-funnel spending.
Measurement: Use a privacy-safe measurement solution like Fospha for effective testing, creative, and budget decisions.
Buy-in: Early planning is crucial for CEO approval of strategies.
Team Capacity: A well-prepared plan prevents last-minute issues as peak season approaches.
Agency Challenges: Ensure proper onboarding and alignment on objectives and timelines.

🦁 What Happened at Cannes?

The Cannes Lions International Festival of Creativity concludes today - the rise in digital media, AI in advertising, and the creator economy were key themes.

Takeaways:

Retail media was prominent - networks aimed to attract advertisers with innovative pitches. Challenges include measurement, attribution, and data sharing.
Panels featured prominent digital creators, highlighting the shift from traditional advertising to a more inclusive ecosystem.
Agencies and brands are increasingly partnering with creators for authentic engagement.
The ad platforms unveiled new features - "TikTok for Good Launchpad" aims to blend creativity with social good while Meta reinforced AI's potential in driving user growth.

Join the Fospha D2C Community

Connect with like-minded professionals who share your enthusiasm!

The community offers a platform to share insights, discuss challenges, and stay updated with industry trends.

JOIN NOW