Welcome back! We've got some great news for you this week.
This week, we cover:
1 Good Decision Driving Millions Of $$$ In Ad Revenue
Instagram Users Canโt Get Enough of Reels
Why Brands Should Consider Adding Jingles to Their Logos
How TikTok Overtook Google As Gen Zโs Go-To Search Engine
Dive in!
๐ฐ 1 Good Decision Driving Millions Of $$$ In Ad Revenue
The Essence Vault are obsessed with data. They focus on marginal gains and invest where they can prove incrementality.
The only way to do this well is through really, really good measurement. Like Fospha!
The Essence Vault used Fosphaโs predictive tool for this purpose โ which uses historic data to show you exactly how many sales youโll make at different spend levels.
They saw a huge growth opportunity in Meta โ and scaled spend by 250% YoY. CAC stayed stable.
With accurate measurement, making just 1 good decision can change the course of your entire business.
That 1 decision means your attribution solution pays for itself โ many, many times over.
For more info on Essence Vault (and other brands killing it atm) โ check out our latest report here.
๐๏ธ Instagram Users Canโt Get Enough of Reels
EssenceMediacom's study claims that incorporating Reels into standard campaigns boosts ad recall by 17.5%, brand awareness by 7.26%, and action intent by 44%.
80% of Reels are viewed with sound โ offering a deeper engagement versus Stories and Feeds.
Utilizing reels might be the key to unlocking superior performance on Meta โ you should try it out.
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In this article, Sam notes key ad platform developments:
TikTok: AI avatars and Shopping Ads transform personalized commerce.
Meta: AI boosts Instagram engagement and ad efficiency.
Snapchat: Real-time AR for immersive brand experiences.
& outlines recommendations for brands:
Understand your customers โ deepen your insights into their preferences & behaviors
Adopt AI, augmented reality & new ad formats for superior engagement
Embrace robust attribution to accurately track and optimize
๐๏ธ HEADLINES YOU CAN'T MISS ๐๏ธ
๐ฐ Shopify Bets On Shop Cash Rewards To Grow App Sales This June, Shopify hosted its first-ever Shop Week on its Shop app. The event generated >$1m in sales on its rewards program Shop Cash which gives people 1% back on every purchase they make in a Shopify store, which can be spent on other Shopify brands via the Shop app. During Shop Week, this was raised to 5%. Shopifyโs push into big sales events demonstrates a desire to compete with eCom giants like Amazon.
๐ This Is How to Measure Brand Marketing Impact Marketers are shifting focus back to brand investments for long-term growth. The key? Testing. Methods like media mix models and brand lift studies are crucial for measuring ROI. Emerging metrics like share of search offer early insights.
๐ค Amazon to Launch Discount Marketplace To Compete With Shein, Temu Amazon is gearing up to launch a discounted merchandise section directly from China to compete with Shein and Temu. The move targets cost-conscious consumers with products priced under $20, promising discounts but slower shipping times of nine to 11 days. This strategic move aims to reclaim market share from fast-growing competitors ahead of the holiday season.
๐ค AI Propensity Scoring Raises The Stakes in Personalization Propensity scoring uses AI to predict the likelihood of a visitor taking a specific action e.g. purchasing. As it becomes more readily available, AI propensity scoring is raising the stakes - making it easier to create precise, targeted campaigns, optimizing budget allocation for higher ROI. It improves conversion rates, customer retention, and lifetime value predictions.
๐ Google Expands Conversion Tracking For Merchant Center Google Merchant Center will now track conversions from Search web results and other sources, not just Shopping free listings. This update aims to provide merchants with more robust performance data. Merchants can opt out by adjusting settings in Merchant Center, Shopify, or unlinking Google Analytics.
๐ผ Does Sound Matter? Why Brands Should Consider Adding Jingles to Their Logos
Social media tend to scroll with sound on โ so brands are adding music or custom jingles to their posts.
Study Insights:Sonic branding agency Amp found that syncing audio with visuals in logos improves brand perception.
Higher Ratings: Audiovisual logos are seen as more authentic, relatable, trustworthy, unique, attention-grabbing, and likable.
Synced Motion: Logos with synced motion scored highest in positive attributes compared to motionless or unsynced logos.
Sonic Branding Value: Major brands like Old Spice and Burger King show the power of sonic branding, even without official sonic logos.
๐ How TikTok Overtook Google As Gen Zโs Go-To Search Engine
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