View in browser

Hi ,

In this week's edition, Let's dive into:

Fospha's NPS score 🏆
Meta's stock 💰
US ad forecast 📈
Pinterest and Google potential partnership 🤝

And much more. Read on!

🏆 G2 Users Champion Fospha’s Product, Performance, Ease of Use & Digital Analytics Capabilities!

The results are in from G2’s Spring Cycle, with users rating Fospha highly on a number of categories.

Fospha soars above the average for NPS score too – achieving a score of 80, more than double the average score of 35. We’re grateful for your feedback and delighted to hear users are excited about the direction of the product.

We’d love to hear more from you – find Fospha’s G2 page here!

♾️ Meta Stock Surges While Regulatory Investigations Continue

Meta's stock surged over 14% to a record high $451. The figures come after a year that saw a boost in digital advertising as well cost-cutting and layoffs in what chief executive Mark Zuckerberg called the "year of efficiency".

Fospha data supports Meta’s dominance as a key channel for advertisers – the platform recently reported a ROAS 24% better than brands’ other channels on average.

However, ad platforms continue to face headwinds from regulatory investigations. Meta and Alphabet are under scrutiny by the EU for potential breaches of competition rules under the new Digital Markets Act, which could lead to fines of up to 10% of global revenue.

This may impact marketers in the short-term, posing potential disruptions to app store policies. Long-term, it reflects the increasing momentum towards a cookie-less future, reinforcing the need for a privacy-safe advertising solution.

🎉 Like our newsletter? Please share with your friends!🎉

If you've been forwarded this mail, click below to subscribe and get these insights every week.

SUBSCRIBE

🗞️ HEADLINES YOU CAN'T MISS 🗞️

🧑🏾‍💻 Google Updates Analytics Data Tracking To Ensure Consistency With Ads

Google is updating Google Analytics to ensure uniform data tracking across Google Ads and Analytics, introducing "Key Events" to replace conversions for behavioral analytics. This intends to benefit marketers by providing consistent data labels and insights, streamlining measurement and optimization across platforms.

🛍️ Retailers Set Sights on High-Income Shoppers’ Generous Fashion Budgets

DTC is booming for Luxury. Research shows that high-income consumers allocate a significant portion of their budget to apparel and accessories, and luxury shoppers are increasingly favoring direct-to-consumer channels over traditional retailers.

💳 1 in 4 Consumers Avoid Buying from International Retailers Due to Returns Concerns

Asendia’s Shipping & Returns report reveals that shoppers expect orders within 7 days, value transparency in returns and fees for cross-border purchases, and 40% will wait 4-7 days for international deliveries with free shipping.

📈 Attribution is a Top 5 Challenge for Marketers, Data Shows

In 2024, marketing leaders face a myriad of challenges, including SEO volatility and upskilling. Attribution and ROI rank high among these, highlighting the importance of tracking marketing efforts' effectiveness.

Why US Ad Forecasts Predict a Better 2024

In a promising turn for marketers, 3 major ad forecasters foresee a surge in U.S. media spending for 2024.

All 3 forecasters have revised their previous growth estimates upwards. Between them, they predict a range between 6.6%-9.2% rise in ad spending this year.

A key finding is that social media has now overtaken linear TV in total ad spend, expected to hit just under $80 billion in 2024 – reflecting the increasing prominence of digital marketing in driving brand growth.

🤝 Pinterest & Google Testing Potential Partnership in the US

Google and Pinterest are reportedly testing Google ad units within the Pinterest app, indicating a potential partnership to enhance advertising capabilities.

As Pinterest focuses on monetization, marketers can anticipate improved targeting options and revenue opportunities.

With social media browsing increasingly influencing purchasing decisions, strategic advertising partnerships could significantly impact marketers' success.

Join the Fospha D2C Community

Connect with like-minded professionals who share your enthusiasm!

The community offers a platform to share insights, discuss challenges, and stay updated with industry trends.

JOIN NOW